There are plenty of awesome tools to guide you through your link building strategy. Let’s look at the best of the best:
Pricing: $99 – $999 per month
One of the most respected software suites for SEO experts, Ahrefs has it all. Some of the best tools and features include:
- Site audit
- Rank tracking
- Keyword research
- Link checker
- Content gap
What really sets Ahrefs apart from others on this list is the fact that they have the biggest backlink index.
Pricing: $79 - 499 per month
Another excellent tool for amplifying content and building links, BuzzSumo is a must have. Stay informed on what content is resonating with your audience and discover what kind of content is being shared extensively.
You can also find and connect with influencers, which helps with boosting brand awareness and building backlinks through influencer marketing.
Pricing: $99 – $999 per month
When it comes to SEO tools, it’s hard to ignore the influence of Moz. The Moz Pro suite is extensive and covers all the bases for link building. The most noteworthy features include:
- Keyword research
- Site crawl
- Link research
- Rank tracking
In terms of your link building strategy, you can use their link profile analysis to better understand your site’s authority and rankings. The analysis measures your backlinks, anchor text, linking domains, and more. This sheds some light on the most impactful linking opportunities.
Pricing: $24 – $999 per month
When it comes to conducting link building campaigns, BuzzStream simplifies everything. You don’t have to juggle random email messages and spreadsheets.
Within the tool, you can build a prospecting list, identify influencers, build robust outreach email campaigns, track your projects and your ongoing relationships, and build reports to dig deep into insights on your outreach campaigns.
Pricing: $697 – $2497 per month
Investing in PR software is a big step and can be pricey, so you want to make sure you’re making the most of it. Fortunately, JustReachOut offers both software and expert advice from their team of outreach strategists.
You start with a strategy call, then work with your strategists to build a list of targeted journalists and influencers. The last step of the process is sending targeted email pitches. This tool truly has it all.
Pricing: Free – $149 per month
Help a Reporter Out (HARO) is for both journalists and sources. As a source, you join a huge community of users and can directly connect with journalists.
Every day, you get three emails that are requests for your specific expertise. You simply answer the questions being posed and wait to hear back. This is an excellent tool for link building beginners and veterans alike.
Pricing: Free to use. Fees may apply.
A more passive approach to PR, ProfNet is similar to HARO in that it connects experts with journalists and bloggers. The difference is that as an expert, you create a profile, set preferences, and wait for relevant media leads to contact you.
This is another powerful aspect of PR that can really add value to your link building strategy. Connection is vital to link building, and ProfNet is the go-to resource for building connections and maintaining positive relationships with reputable media sources that need your help.
Pricing: $99 per month
Another amazing outreach tool. NinjaOutreach simplifies many aspects of link building. It acts as an all-in-one email marketing tool and a robust database of influencers.
You can personalize mass email templates and manage your list of business leads through its CRM. In terms of link building, this tool makes managing your guest blogging campaigns easier than ever before.
Pricing: $195- $395 per month
Pitchbox is another excellent outreach platform. You can use it for prospecting relevant bloggers and influencers, customizing outreach messaging, and optimizing your entire strategy through their workflows feature.
What’s also great about this tool is that it comes with a great selection of campaigns, like blogger outreach, competitor backlinks, link removal, and product reviews.
Pricing: $26 – $149 per month
The name says it all. Monitor Backlinks is exceptional for, you guessed it, monitoring backlinks and keywords. You can use it for identifying your best bets for adding high-quality links, managing influencer relationships, disavowing spammy backlinks, recovering lost links, and much more.
The tool pulls link data from trusted resources, like Majestic and Moz, and organizes it in an easy-to-read dashboard. Generally speaking, this is a great option for SEO newbies who are looking to build backlinks. Speaking of Majestic…
Pricing: $49.99 – $399.99 per month.
Touted as the largest link index database in the world, Majestic stands tall in the world of SEO. The data is updated several times per day, so you’re never looking at outdated information.
Their visual reporting tools make it really easy for you to see exactly where to concentrate on link building.
Pricing: $97 – $297 per month.
When you’re prospecting for link building opportunities, it’s hard to find a better tool than Ontolo. This tool provides a fully detailed analysis of your prospects, including their social account information, URLs associated with the contact, and much more.
This is a must-have if you find yourself spending way too much prospecting and managing your contacts.
Muck Rack is the ultimate PR software tool. You can organize and manage your lists to streamline relationship building with journalists, blogger freelancers, and more.
Their reporting feature is immensely helpful because you can track and manage every link building tactic and adjust your campaigns accordingly.
Finding the Tool That Best Suits You
With so many choices, finding the right tool for you can be overwhelming. As you evaluate all of these options, keep the following in mind:
- Your monthly or quarterly budget
- The features you absolutely need right now
- The initiatives you’re currently prioritizing
Use free trials as a testing ground to narrow down your choices and make the best decision.
Don’t want to spend too much? Here’s a simple hack: Sign up for a short commitment (like one month) and use the tool to work ahead. For example, use the tool to build out your strategy and a prospect list for link building for the next quarter or two, then cancel the service until you need it again.