Content is the essence of inbound marketing. While some content is best presented as a blog post or guide, other content is best presented visually. This is why SlideShare, LinkedIn’s online slide hosting platform, is so important for your business.
With SlideShare, you can present your content by creating attractive and useful presentations that are optimized for your personas. Not only does a SlideShare presentation add a visual element to your content, it can also:
- Establish your business as a thought leader in the industry
- Increase engagement with your personas
- Enhance your SEO
- Help generate more leads
- Provide useful analytics to optimize future presentations
In the SlideShare below, you will learn the importance of SlideShare for your business’ marketing efforts.