Douglas Phillips
•
6 minutes
Mastering Account-Based Marketing with HubSpot Tools
Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Marketing
Jul 23, 2024
Douglas Phillips
•
7 minutes
Boost Sales with CallRail-HubSpot Integration
Okay, so you have CallRail, the leading call tracking and AI conversation insights solution that helps companies increase conversions, save money, and close more deals. You also have HubSpot Sales Hub. Now what?
HubSpot
Jul 05, 2024
Kathryn Bouchard
•
5 minutes
BANT: 30 Questions You Need to Ask To Qualify Your Prospects
BANT is a fast and easy scheme for qualifying leads that has everyone excited. With BANT, you have the opportunity to learn everything you need to know from a prospect in a structured and precise way. This saves a huge ...
Sales
Jan 25, 2024
Categories
Douglas Phillips
•
10 minutes
5 Reasons Every Marketer Should Get HubSpot Certifications
Okay, we all know that getting certifications for anything can feel like a distraction from your primary job duties. After all, you're already doing the job, is getting some certification really worth your time?
Jul 24, 2024
Douglas Phillips
•
6 minutes
Mastering Account-Based Marketing with HubSpot Tools
Account-based marketing (ABM) is a marketing methodology where you identify high-value accounts in your target market and create a personalized buying experience for those accounts.
Marketing
Jul 23, 2024
Douglas Phillips
•
5 minutes
Beginner's Guide to Geofence Marketing (+ Key Metrics)
Say you're the owner or marketing team lead of a business that wants to capture local customers passing by a brick-and-mortar location. Or, you want to serve different content to website visitors based on their location.
Local SEO
Jul 22, 2024
Douglas Phillips
•
11 minutes
How to Create a Brand Strategy (+ Challenges)
So, you want to stand out from the other 33 million small businesses out there on the market. What can you do? One of the first things you'll want to do is create a brand strategy for your business to leverage that ...
Marketing Strategy
Jul 12, 2024
Douglas Phillips
•
5 minutes
Avoid Google Demotion: Fix Link Mismatch
Everybody wants to rule the [SEO] world. For any business, ranking high on Google Search Engine Results Pages (SERPs) is vital for getting discovered online by potential customers.
SEO
Jul 11, 2024
Douglas Phillips
•
6 minutes
Unlocking Growth: What is Growth Marketing?
Do you want to grow your business? If you're one of the eight out of ten small business owners without employees, odds are that your answer is "Did the Kool-Aid man break through brick walls?" Business growth means ...
Marketing
Jul 10, 2024
Douglas Phillips
•
7 minutes
Maximizing Visibility: What Is Earned Media?
How would you like to have your own customers take over the task of promoting your brand to their friends, family, and other acquaintances? How much time and effort could you save while increasing sales if there was a ...
Inbound Marketing
Jul 09, 2024
Douglas Phillips
•
7 minutes
Boost Sales with CallRail-HubSpot Integration
Okay, so you have CallRail, the leading call tracking and AI conversation insights solution that helps companies increase conversions, save money, and close more deals. You also have HubSpot Sales Hub. Now what?
HubSpot
Jul 05, 2024
Douglas Phillips
•
5 minutes
How To Track and Measure UX on Your HubSpot Website
You can't optimize what you don't measure. But, how can you measure the user experience on your website—how people reach the pages they land on, where they stop scrolling, where they hover or click the most, and other ...
HubSpot
Jul 02, 2024
Douglas Phillips
•
4 minutes
9 Marketing Hub Tool Updates in June 2024
HubSpot continuously works to implement and modify its tools to make them more valuable and useful for marketers.
HubSpot
Jun 28, 2024
Douglas Phillips
•
8 minutes
Crafting Compelling Case Studies for Marketing Success
Okay, you want to earn the trust of prospects who have never really interacted with your brand before. What can you do to demonstrate the value your brand can deliver to them? It's story time—i.e., time to show them a ...
Marketing
Jun 27, 2024
Douglas Phillips
•
10 minutes
Secrets of Viral Marketing Campaigns
In the sprawling digital marketplace where attention is currency, viral marketing campaigns are the gold rush of the modern age. Brands big and small vie for a spot in the collective consciousness of the global ...
Marketing Strategy
Jun 24, 2024
Douglas Phillips
•
9 minutes
Avoiding Marketing Missteps: A Guide
In the ever-evolving marketing landscape, crafting a campaign that resonates positively with your audience rather than angering them can feel like tiptoeing a burning tightrope over a pit of spikes.
Content Marketing
Jun 21, 2024
Douglas Phillips
•
5 minutes
Salesforce UI Changes to...HubSpot’s UI? (HubSpot vs Salesforce Update)
It’s been said that “imitation is the sincerest form of flattery.” If that’s the case, then the latest Salesforce UI update should have HubSpot blushing a shade of candy apple red.
HubSpot
Jun 19, 2024
Douglas Phillips
•
10 minutes
Revamp Your Meet the Team Page to Increase Brand Engagement
In the digital age, your website serves as the front door to your business, welcoming visitors with open arms—or, at least, it should.
Website Design
Jun 14, 2024
Douglas Phillips
•
11 minutes
5 Key Steps for Seamlessly Integrating HubSpot into Your Tech Stack
Okay, so you've just acquired one or more HubSpot Hubs for your business. Now, you want to start using the tools available to you. There's just one problem: you already have a cornucopia of other standalone solutions ...
HubSpot Integrations
Jun 12, 2024
Douglas Phillips
•
11 minutes
How To Run A Digital Course Academy And Avoid Common Pitfalls
So, you want to create a digital course academy. Maybe it's for your customers to help them learn how to use your products and services. Maybe it's for your internal team members to get them up to speed on specific ...
Jun 11, 2024
Douglas Phillips
•
10 minutes
Top 4 Trends to Know from HubSpot’s State of Marketing Report
So, HubSpot released its annual State of Marketing Report, and we’ve had a few months to parse the findings in the report and put them into practice. The report details some major marketing trends and tools for ...
HubSpot
Jun 10, 2024