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12 Partnership Marketing Examples That Drives Sales (+ Tips)
There comes a time when many brands need to leverage their marketing strategies by doing something daring and exciting to capture the attention of untapped market segments. A good way to give their brand the edge they ...
5 Simple Steps to Write a Benefit Statement (+ Tips and Examples)
When talking to potential customers, marketers often fall into the trap of listing all of the special features that their product or service offers, hoping to persuade them with cool traits and tricks. While features ...
27 Common Sales Problems & How to Fix Them
Having some sales problems? As a team embraces the inbound philosophy, it’s important to recognize opportunities to re-engineer processes around sales best practices. Many techniques that were once favored in ...
24 Examples of Companies with the Best Customer Service
Your customers deserve the best service possible. Once you close a deal with a new client, you should continue to delight them with great customer service. Unfortunately, many sales funnels are designed in a way that ...
8 Kickass 'Request a Demo' Page Examples That Drive Conversions
Does your website have a landing page where bottom-of-the-funnel (BOFU) and sales qualified leads (SQLs) can convert? Having a “Request a Demo” landing page allows visitors and qualified leads to raise their hand and ...
12 Examples of Great Leaders and Their Number One Daily Habit
Great leaders guide our world through both good times and bad. Without leadership, our society would likely be a chaotic swarm of misdirected misfits. Leaders bring people together and unite them toward a path of ...
The 20 Best Contact Us Pages That Convert (+ Best Practices)
If someone was searching your site and wanted to get ahold of you, what would they see on your contact us page? A phone number? An address and map? Nothing? Marketers often spend so much time focusing on the design and ...
34 SMART Goal Examples (+ Template) That Will Help You Succeed
Before you start, you need to get SMART. No, my caps lock is not stuck. And no, I’m not yelling at you either. SMART goals are real, and implementing them into your company and professional development can help you ...
HubSpot Sequences Guide: How to Drive Sales Efficiency (+ Video)
So, you want to make sure that your customers and your prospects are all promptly communicated with via a series (or should I say, a sequence) of sales emails. You could set up a workflow in HubSpot to automatically ...
30 of the Best Marketing Campaigns of All Time That Spark Inspiration
Back in the days of three TV networks, AM radio, and newspapers, advertising was a competitive industry that gave us some of the most entertaining marketing campaigns ever. In today's data driven world, the medium has ...
The HubSpot Workflows Guide: Video Tutorials (+ Examples)
Imagine, if you will, a tool that can help you automate sales and marketing activities—a means to automatically send out customer persona-specific email drip campaigns to new customers, generate reminders to your sales ...
Forget the 4 Ps: The New Marketing Mix Has 14 of Them to Drive Success
If you’re an old hand at marketing, you probably learned about the "4 Ps" of marketing in school or during on-the-job training. And only the 4 Ps—product, price, place, and promotion. Yes, it was a simpler time, with ...
10 HubSpot Deals Best Practices to Help Close More Customers
Anyone who works in sales or marketing can attest to the fact that there is always a metric ton of information keep track of. How many people have visited your company? How many have signed up for your email list? ...
12 Ways to Use HubSpot Slack Integration for Your Business (+Tutorial)
Sales, marketing, and service are, at their core, about building relationships. However, your reps may get too involved with completing menial tasks and feel like they don't have enough time to focus on relationship ...
The 12 Best B2B Product Page Examples That Fuel Sales
Product pages may be the last stop on your customers' journey—especially when you take the time to optimize them correctly for higher conversion rates. They're an essential component of digital marketing for all kinds ...
HubSpot Pricing: A Breakdown of Each Hub and Tier (+Your Expected ROI)
When comparing the best marketing, sales, and customer service software platforms, there's no doubt that HubSpot stands tall in this increasingly competitive field. They bring all the tools you need under one roof, and ...
15 HubSpot Capabilities Aligned With Your Inbound Strategy
Here at Bluleadz, we’re all pretty big advocates for the HubSpot platform. Not only do we use it for our own website, customer relationship management, sales pipeline, and more, most of our customers are HubSpot users ...
5 Types of Business Report Templates You Need to Support Growth
Poor communication kills businesses. When leaders don’t know how their teams are performing (and team members don’t know what their leaders want or need), then communication suffers, initiatives fall through, and the ...