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The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
25 Tips to Get More Followers On Your Company's Twitter
Twitter can be a powerful tool in your inbound marketing arsenal. Strategic tweets can help you to generate leads, drive traffic, solidify your brand and build relationships and connections with prospects. The problem ...
5 Elements To Help You Determine Your SaaS Pricing
Whether your software as a service (SaaS) is the most unique product on the market or head to head with dozens of competitors, pricing your SaaS is one of the biggest challenges for business heads. Not only will your ...
9 Reasons Why Your Digital Marketing Efforts Are Failing
In 2017, digital marketing is essential to success for any business. Even industries that were slow to go online, like manufacturing, now find the ROI they can achieve from digital marketing is many times more than ...
How To Build Rapport With Your Prospects On Sales Calls
For the inexperienced, sales calls can be unnerving.
How To Use Facebook Groups For Business
With over 2 billion active monthly users, Facebook has become a must-use social channel to connect consumers and businesses. For many companies, their Facebook page is a way to engage with users and develop their brand.
Developing the Best Content Strategy in 7 Actionable Steps
In today’s online world, a content strategy is essential to success. Unfortunately, many businesses lack a content strategy. They may be using a handful of inbound marketing tactics, but they haven’t had the opportunity ...
How to Craft Headlines That Drive Engagement
Whether it's a blog post, a landing page or email marketing, your headline is the first element your prospects see. One of the most important elements of any marketing copy, a good headline is one of the bookends of ...
5 Ways to Inspire & Reward Your Marketing Team
A motivated team is a productive team. Everyone has their own definition of success. The motivation for working, reaching goals and sustaining momentum are truly different for every individual. While baby boomers are ...
Manufacturing KPIs You Should Monitor to Improve Efficiency
Keeping an eye on your manufacturing KPIs is the backbone of success in the manufacturing world. You have to balance a huge – and growing! – number of inputs and interrelationships that all come together to drive your ...
The Low Down on Meta Descriptions & Why They're Important
Content marketing is one of the simplest forms of online marketing on one level, and one of the most complicated on another. Ok, let me explain, creating content is not that difficult. Your business and brand has a ...
7 B2B Website Design Best Practices You NEED To Follow
A business to business website needs to look professional and get to the point, right? While this may have been the case in the early days of browsing the web, users want more than just a functional website. They want ...
Page Rank Zero: What It Is and What It Means For You
For many years now, reaching the #1 spot in Google’s search results page has been considered the gold standard of SEO success. Recently, though, things changed in an unexpected way.
Tofu, Mofu, or Bofu? Aligning Your Content to Your Sales Funnel
As your prospects move through the buyers journey – and hence, through your sales funnel – they need different types of content to inform, motivate, and persuade them.
5 Tips to Start Your Own Facebook Group
Everyone knows Facebook is a great way to grow your business, especially if you’re in a B2C industry. Figuring out how to make the most of it, however, can be easier said than done. After all, companies’ organic reach – ...
Worst Video Marketing Mistakes That You NEED To Avoid
Video marketing is a great way to position your brand, attract attention to your product, service or business, show prospects the benefits, and maybe even get a laugh or two! Bad video on the other hand, can be ...
7 Ways To Align Your Sales & Marketing Teams
What's the relationship like between your sales and marketing teams? Often, in many businesses there's almost a type of sibling rivalry between these two teams. Your sales team might feel like marketing isn't generating ...
Top 6 Benefits of Putting Your Website On HubSpot
Content management systems are meant to be a one stop shop for planning out inbound marketing strategies, executing marketers’ plans and monitoring outcomes. While not all content management systems fulfill these ...
3 Sales Techniques That Are Dead (& Why)
Want to upgrade your sales techniques into the 21st century?