Applying HubSpot Education to Every Aspect of Your Organization.
5 Reasons Every Marketer Should Get HubSpot Certifications
Categories
5 Reasons to Use Landing Pages for Digital Advertising Campaigns
Landing pages are an essential part of all of your marketing efforts and should be utilized with almost every medium that you use. Simply, a landing page is the first page a user gets to when they visit your site. ...
Google Ad Extensions You Need To Use And How to Make Them Kick Ass
Ad extensions are essential to your paid digital advertising strategy. They act as little tidbits of information that you can add on to your ad to make it more compelling and to offer more areas for the user to click.
5 Ways to Optimize Your Google Ads to Improve Click-through Rate
Your digital advertising efforts revolve around putting out ads on different network, and when creating an ad, you want it to do well and attract new people, right? Well, how can you track who is actually clicking on ...
11 Google Ads Metrics That You Should Be Monitoring
Google Ads, has so much information available for you to analyze. This type of data enables you to assess not only campaigns, keywords, and ads performance, but it also provides a dive-deep into demographics, what ...
10 Ad Text Best Practices to Attract Your Audience (& Google Bots)
As marketers, we are constantly making strides to provide a better user experience and get more traction on all of our marketing efforts. Digital advertising with paid media is a way to get your ad in front of your ...
The Remarketing Rundown: A Few Things You Should Know
Remarketing is a form a digital advertising that allows marketers to target people who have interacted with their website or other avenues and attempt to re-engage them by showing a targeted ad based on their ...
Which Paid Media Platform Should I Use to Promote My Campaign?
People often think that they can run all of their campaigns across all platforms. However, just because you can run your campaigns across all platforms doesn’t mean that you should.
What is Google Quality Score, and How Can I Improve My Quality Score?
Anyone involved in PPC and digital advertising on Google must take into account their Google Quality Score. After all, this is the score that Google uses as a major factor in determining the overall cost of your ...