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How Much Does HubSpot Cost? Learn Which Plan Best Supports Your Growth

HubSpot is a powerful marketing and sales tool that can help businesses foster leads and grow their brands. But with so many software tools available, figuring out the HubSpot cost can feel overwhelming.

HubSpot pricing and costs depend on the exact tools you select for your business and the size of your team. With pricing ranging from $23 per month to thousands, it can be difficult to know what is right for your business when basing it on budget alone. 

Understanding what HubSpot is and each of its service offerings can help you determine now only how much HubSpot costs, but what plan is best for your business for success. This way, you can make the most of HubSpot and maximize your business growth.

What is HubSpot?

HubSpot is a customer relationship management (CRM) platform with a series of software tools and services. HubSpot’s tools are all geared towards inbound marketing, sales, and customer service. With HubSpot, your team can grow your leads and align your marketing and sales efforts.

HubSpot keeps all of your marketing, sales, and customer service tools in one place. This makes for a simplified experience so you can streamline your sales and marketing processes for your customers and clients. 

HubSpot web design and development tools

What is the Cost of HubSpot CRM?

The HubSpot CRM is free, though you may not be able to access all of the same features as you would with the Marketing, Sales, or Service Hubs. The free HubSpot CRM includes the following features:

  • Marketing tools: Forms, email marketing, ad management, landing pages, shared inbox
  • Sales CRM tools: Live chat, basic bots, team email, customizable quotes, email scheduling
  • Service tools: Ticketing, email scheduling, live chat, shared inbox, basic bots
  • CMS tools: Drag and drop editor, mobile optimization, blog, standard SSL certificate, website pages
  • Operations tools: Data sync, historical sync, default field mappings, app marketplace integrations, contact management 

The HubSpot free CRM is not a trial, so you’ll never lose access to these free features.

How Much Does a HubSpot Certification Cost?

Through HubSpot Academy, you can access free courses in marketing, sales, and HubSpot software. HubSpot Academy is free to sign up for.

There is no cost for HubSpot certifications. You can take the exams for free at the end of the course. 


Is HubSpot Right For Your Business?

If you’re looking to grow your business with inbound marketing, then HubSpot offers many features that will help your business thrive. Inbound marketing focuses on creating high-value content to attract your ideal customers. HubSpot is also a great software suite for businesses with longer sales cycles and frequent contact with leads. 

HubSpot has a variety of tools, so most businesses can see value from the suite of services. The exact pain points you’re trying to solve will help you determine which HubSpot plan is right for your business.

There are three additional hubs beyond their free CRM: the Marketing Hub, Sales Hub, and Service Hub. Each of these HubSpot tiers offers different solutions for businesses, so you can pick services that are tailored to your exact needs.

In addition to the three Hubs, you can also try the CRM Suite. The CRM Suite is a bundle of all three hubs, marked at 25 percent off.

Marketing Hub Costs

The HubSpot Marketing Hub is ideal for businesses that are looking to grow their leads with inbound marketing. HubSpot’s Marketing Hub emphasizes blogging, SEO, social media and email campaigns, and marketing automation.

Free Tools

  • Forms
  • Email marketing
  • Ad management (including Facebook, Google, and LinkedIn)
  • Landing pages
  • Shared inbox
  • Contact management
  • Live chat
  • 24/7 Support


Starter plans for the Marketing Hub start at $50 per month. Features include everything included in the Free version, plus:

  • Marketing automation
  • Ad retargeting
  • Reporting on landing pages
  • Multiple currencies accepted
  • HubSpot branding removed

With the Starter plan, 1,000 marketing contacts are included (and any non-marketing contacts are free). There are additional monthly costs for larger marketing contacts lists.

  • 1,001-3,000: $50
  • 3,001-5,000: $45
  • 5,001+: $40


Professional plans for the Marketing Hub start at $890 per month. You get everything included in the Free and Starter plans, plus:

  • Omni-channel marketing automation
  • SEO tools
  • Blog creation
  • Social media marketing
  • Custom reports

You get 2,000 marketing contacts included with this plan. Monthly pricing for additional contacts is as follows:

  • 2,001-22,000: $250
  • 22,001 - 42,000: $225
  • 42,001 - 62,000: $200
  • 62,001 - 82,000: $175
  • 82,001+: $150

The Professional tier also requires a one-time onboarding fee of $3,000.


Enterprise plans for the Marketing Hub start at $3,200 per month. These include all of the features included in Free, Starter, and Professional plans, plus:

  • Account-based marketing
  • Adaptive testing
  • User roles
  • Predictive lead scoring
  • Multi-touch revenue attribution 

Ten thousand marketing contacts are included with the Enterprise plan. The monthly pricing for additional marketing contacts is:

  • 10,001-50,000: $100
  • 50,001-100,000: $90
  • 100,001-200,000: $80
  • 200,001-500,000: $70
  • 500,001+: $60

The one-time onboarding fee for Enterprise is $6,000. 

Sales Hub Costs

The HubSpot Sales Hub is ideal for sales teams looking to shorten the sales cycle, book more calls, and land more deals. The Sales Hub helps your sales team become more efficient and productive without having to do any extra work.

Free Tools

  • Live chat
  • Basic bots
  • Team email
  • Customizable quotes
  • Email scheduling
  • 24/7 Support


Starter plans for the Sales Hub start at $50 per month with two users included. Features include:

  • All features in Free version
  • Simple automation
  • Goals
  • Conversation routing
  • Multiple currencies
  • Representative productivity performance


Professional plans for the Sales Hub start at $500 per month. Five users are included with this plan, and it includes:

  • All features from Free and Starter plans
  • Deal stage, task, and lead rotation automation
  • Sequences
  • Teams
  • Custom reporting
  • Phone support


Enterprise plans for the Sales Hub start at $1,200 per month with 10 users included. The Enterprise plan includes:

  • All features from the Free, Starter, and Professional plans
  • Everything in Professional
  • Custom objects
  • Predictive lead scoring
  • Playbooks
  • Forecasting
  • Recurring revenue tracking

Service Hub Costs

The HubSpot Service Hub connects to the HubSpot CRM to streamline your customer service experience. This customer service software is simple to use and can help your team foster relationships with clients and prioritize customer satisfaction.


Free Tools

  • Ticketing
  • Reporting dashboard
  • Email scheduling
  • Live chat
  • Shared inbox
  • Basic bots
  • 24/7 Support


Starter plans for the Service Hub start at $50 per month with 2 users included. Popular features include:

  • All features from Free version
  • Everything in Free
  • Conversation routing
  • Simple ticket automation
  • Multiple ticket pipelines
  • Multiple currencies
  • Calling SDK


Professional plans for the Service Hub start at $500 per month with 5 users included. Features include:          

  • All features available in Free and Starter
  • Help desk automation
  • Knowledge base
  • Logged-in visitor identification
  • Customer portal
  • SLAs


Enterprise plans for the Service Hub start at $1,200 per month and include 10 users. The Enterprise plan includes:

  • All features from Free, Starter, and Professional Plans
  • Goals
  • Playbooks
  • Single sign-on
  • User roles
  • Team management
  • Conversation intelligence

Are There Ancillary HubSpot Costs? 

Ancillary costs refer to additional tools that help your team succeed with HubSpot. HubSpot has a few other features beyond the paid plans, some of which are included or are add-ons. 

Onboarding Assistance

HubSpot’s onboarding assistance is perfect for businesses who need a little extra help prioritizing their goals and understanding their new suite of services. They also help you integrate your existing technology stack with HubSpot’s software.

Onboarding is included with all paid HubSpot plans. Depending on your plan, HubSpot’s Onboarding Services range from $500 to $6,000.

Consulting Services

HubSpot also offers consulting services. These include monthly sessions with either a marketing sales expert or an inbound consultant from HubSpot. These range in price from $400 to $1,600 per month, depending on how many hours of consulting you desire.

Management Services

At Bluleadz, we offer HubSpot management services so that way, you can sit back and let us do the heavy lifting for you. Maximize your value with HubSpot and get help when you need it with our team of HubSpot experts.

We’ve been helping businesses grow and transform with HubSpot for over 10 years, and we're one of only nine agencies in the world with HubSpot's Customer Training Accreditation.

marketing agency team discussing on laptop and paperwork

How To Choose the Right HubSpot Plan

When it comes to selecting the right HubSpot plan for your organization, there are a few questions you should ask yourself.

  • What are our business goals?
  • What does our business need to achieve these goals?
  • How do we want to facilitate business growth?
  • What is our budget?

With so many features, it can be overwhelming when trying to choose the right HubSpot plan. But by narrowing down why you want to use HubSpot and what problems you want to solve, then you can determine the best plan for your business.

Still not sure which plan is right for you? Contact the Bluleadz team!

We’re a HubSpot-certified agency and are here to help you attract more qualified leads, close sales, and keep your existing clients happy. Our certified HubSpot specialists can walk you through the best HubSpot plan for your business.

click to book a free hubspot demo

Jessica Salina

Jessica Salina

Jessica is a Content Marketer at Bluleadz. She graduated with a BA in Journalism from Florida Gulf Coast University and loves making a brand shine through storytelling. You can often find her hiking or writing a novel.