When comparing the best marketing, sales, and customer service software platforms, there's no doubt that HubSpot stands tall in this increasingly competitive field.
They bring all the tools you need under one roof, and their growing list of integrations allows businesses to build a complete tech stack that works for them.
One of the best parts of the HubSpot experience is that it's built to grow with you. They also offer a "free tools" subscription that provides a smattering of marketing tools to help you learn the HubSpot platform and try out various things before committing to a monthly (or yearly) subscription.
Wondering what you get for the price of each subscription? HubSpot has a wide range of price points that can be difficult to understand at first. That's why we provide you with this guide to HubSpot's pricing to help clarify what you're paying for when you choose one tier over another.
What Is HubSpot?
HubSpot is a full-stack inbound marketing, sales, and customer service software platform that allows companies to attract site visitors, convert more leads, and ultimately close more deals.
HubSpot’s arsenal of tools helps you to create and host webpages and landing pages, run email campaigns, write blogs, and manage your contacts and interactions.
In addition to these items, HubSpot also allows you to track and analyze user behavior with ease. Their tools can make a difference at each and every touchpoint in the buyer’s journey.
Here are some of the tools that are comprised of the full-suite of HubSpot software:
- HubSpot Marketing Hub: Landing pages, emails, social media, blogs, SEO, marketing automation, and analytics.
- HubSpot CMS: Website themes, drag-and-drop editor, local website development, and multi-language content creation.
- HubSpot Sales Hub: Free calling, email sequences, email templates, pipeline tracking, and meeting scheduling.
- HubSpot CRM: Activity tracking, contact information and management, real-time chat, and pipeline visibility.
- HubSpot Service Hub: Support tickets, live chat, knowledge base, reporting and goals, customer feedback, and conversational bots.
- HubSpot Operations Hub: Data sync, business process automation, data health management, sandbox accounts for beta testing modifications, and advanced data calculations and prep.
- HubSpot Commerce Hub: Manage invoices, create quotes, manage subscriptions, collect payments, and set up custom billing automation.
- HubSpot CRM Suite: A package deal that combines the Marketing, Sales, Service, CMS, Operations, and Commerce Hub under a single subscription for a fraction of the price of acquiring each separately.
This list is just a brief overview of some of the fantastic capabilities of HubSpot's platform and tools. At this point, you may be wondering about the price tag of these tools and features.
Let’s take a look at some package options and numbers.
A Breakdown of HubSpot Pricing Tiers
With the different hub options you have with HubSpot, there are a variety of features and pricing tiers available to you. For the pricing tiers, the options consist of a starter tier, a professional tier, and an enterprise tier.
You can also purchase any combination of the HubSpot tools and tiers that you want in a custom bundle, or get the CRM suite bundle that combines all of the Hubs in a set tier.
We’re going to break it down tool by tool for you in the simplest way possible so you can decide what the best options are for your organization.
Important Note: HubSpot is constantly refining and reworking its subscription services. As such, subscription pricing, tiers, and features may be subject to change without notice. Please check HubSpot's pricing page for the latest pricing and feature information.
1. HubSpot Free Tools
HubSpot’s free tools subscription combines a smattering of tools from the Marketing, Sales, Service, CMS, Operations, and Commerce Hubs under one umbrella for the amazingly low price of free.
Under the free tools, you get limited versions of features from each of the paid HubSpot Hubs.
- Reporting Dashboards: Up to three dashboards with 10 reports per dashboard.
- SEO Recommendations & Optimizations: Makes basic recommendations for your site domain.
- Custom Properties: Create up to ten custom properties.
- Shared Inbox: One shared inbox.
- Forms: With limited features.
- Contact Management: Manage contacts in your HubSpot database.
- Invoices: Available to U.S. customers with a Stripe account.
These are just a few of the features available on the Free Tools subscription. While many of these tools have limited functionality compared to the paid subscription tiers, they do provide value to new users and give them a chance to learn how to use HubSpot.
2. HubSpot CMS Hub Pricing
A powerful CMS makes website management easy. It’s one of HubSpot’s newest hubs, providing excellent security and performance for your website. The CMS Hub comes with customizable themes and a drag-and-drop editor that makes website updates quick and simple, which makes it stand out among top competitors like WordPress and Drupal.
The CMS Hub has three tiers, Starter, Professional, and Enterprise.
Pricing: Starting at $25 per month billed monthly or $23 per month when billed annually ($270/yr).
This provides the baseline content management system experience on the HubSpot platform at.a cost that's easy for individuals to cover. This is a great place for a new business to start with managing their online content.
Pricing: Starting at $400 per month billed monthly or $360 per month billed annually ($4.320/yr).
In addition to all of the features from the CMS Hub Starter tier, the Professional CMS Hub subscription tier gives up to 10 teams access to:
- Smart content & reporting features
- Improved SEO recommendations and optimization features
- Dynamic content personalization
- A/B testing for webpage content and design features
- 25 custom reporting dashboards with 30 reports per dashboard
Pricing: Billed yearly at $14,400/year.
CMS Hub Enterprise covers all of the features of the Professional subscription tier, with some upgraded and new features:
- Custom object creation tools
- Single sign-on
- Sandbox account to test new content and workflows
- Adaptive testing for up to five page variations at a time
- Web apps
- Code alerts
Enterprise CMS Hub subscriptions provide the biggest bang for companies with extraordinary content management needs.
3. HubSpot Marketing Hub Pricing
HubSpot Marketing Hub is the software you need to launch the best marketing campaigns that generate people’s interest in your business and make them happy to become your customers.
Like the CMS Hub, the Marketing Hub has three pricing tiers: Starter, Professional, and Enterprise.
Pricing: Starting at $20 per month when billed monthly and $18/month when billed annually ($216 annually).
With this version, the HubSpot branding is removed from your landing pages, live chat, email marketing, and forms.
Some additional features you gain access to with the starter version include:
- 1,000 marketing contacts
- Blog hosting and creation (with HubSpot branding)
- Custom property creation (up to 1,000 per object)
- Ad retargeting for two audiences
- 50 active lists and 1,000 static lists
- A shared inbox
- Up to 10 automated actions for forms and emails
- Email health insights
Pricing: Starting at $800 per month when billed annually ($9,600 annually) or $890 per month billed monthly.
Some of the additional features available on this tier include:
- 2,000 marketing contacts
- Unlimited automation actions for forms and emails
- Additional conversational bot features
- Unlimited subdomains and CCTLDs on one root domain
- Dynamic personalization (Smart content)
- SEO analytics
- Salesforce integration with 500 field mappings and 10,000 Salesforce owners, one account
The pro tier is a great fit for companies that are interested in fully diving into inbound marketing strategies, tracking the success of their campaigns, and automating manual processes to save time.
Pricing: $3,600 per month billed annually ($43,200 per year).
The Marketing Hub Enterprise tier is created specifically for large teams that have a variety of users who need to use the tools in different ways.
Some of the features from Marketing Hub Pro that have increased limits include:
- 500 custom reports compared to 100 from Pro
- Up to 300 teams (and ways to organize them) compared to 10 teams in Pro
Some new features included with enterprise include:
- Salesforce custom object sync
- Customer journey analytics
- Single sign-on
- Standard sandbox account
- Custom object creation (up to 10 object definitions with 500k records)
- Multi-touch revenue attribution
- The HubDB tool
The Enterprise tier is great for large businesses that have various teams and multiple lines of business. It is also useful for companies with a large amount of contact databases and marketing teams with complex processes.
4. HubSpot Sales Hub Pricing
HubSpot Sales Hub is the next major hub after the HubSpot Marketing Hub. Sales Hub provides sales teams with the ability to track their deals and activities in the same place as their marketing data because the CRM is included. It also delivers a slew of amazing sales engagement tools that can accelerate revenue growth.
Sales Hub has three tiers – Starter, Professional, and Enterprise.
Pricing: Starting at $18 per month billed annually ($216 annually) or $20 per month billed monthly.
The Sales Hub Starter tier provides you with features like:
- Two paid user seats (enabling access to specific HubSpot Sales tools
- Two deal pipelines
- Simple sales automation
- 50 active lists and 1,000 static lists
- 1,000 custom properties per object
- Gmail, Outlook, and Microsoft Exchange integrations
- Create up to 5,000 email templates
- 1,000 personal and team meetings links (no HubSpot branding)
Similar to the free tools, the starter tier is good for single users looking to get their sales software set up and operating efficiently. It can also be an essential resource for sales teams looking to grow a small business on a tight sales software budget.
Pricing: Starting at $450 per month billed annually ($5,400 annually) or $500 per month when paid month-to-month.
The Professional tier of Sales Hub allows you to generate custom reports on your team’s activities and automate manual processes.
With the pro plan, you gain features such as:
- 300 fully customizable workflows
- 5,000 sequences per account and 500 email sends/user per day
- 100 custom reports
- Create up to five playbooks
- 750 hours of call transcription per account per month
- Salesforce integration
This tier is good for midsize sales teams with one or two dozen reps with no more than one level of management.
Pricing: Starting at $1,500 per month billed annually ($18,000).
Some functionality changes that come with this upgrade include:
- Deal journey analytics
- Single sign-on (SSO)
- Predictive lead scoring
- Record customization
- Organize teams (up to 300)
- Standard sandbox account
- Custom object creation (up to 10 object definitions)
This tier is great for organizations with large teams of sales reps and different levels of sales management who need a high level of control over processes.
5. HubSpot Service Hub Pricing
The HubSpot Service Hub helps you keep your customers happy by providing them with the best customer experience.
Like the other paid hubs highlighted previously, Service Hub also has three tiers – Starter, Professional, and Enterprise.
Pricing: $18 per month if billed annually ($216 per year) or $20 per month if billed monthly.
Some additional features included with the starter tier include:
- Live chat functionality
- Meeting scheduling
- HubSpot payments (U.S. only)
- Simple ticket automation
- Email reply tracking
- Two ticket pipelines per account
- Email scheduling
- Limited email health reporting features
This tier is a great fit for support teams consisting of a single individual who doesn't need to use reporting for team productivity or pipelines.
Pricing: $450 per month when paid annually ($5,400 per year) or $500 per month when billed monthly.
Similar to HubSpot Sales Hub and Marketing Hub, Service Hub Pro gives you access to additional automation, pipeline, and custom reporting features over the Starter subscription.
Here are some of the added functionalities you can get with this upgrade:
- Knowledge base creation (one per account)
- Ticket reporting
- Service analytics
- 1:1 video messaging feature
- Association labels for object pairs (up to 10 labels per pair)
- Contact scoring
- HubSpot Sequences
Consider upgrading to the Pro tier when your organization has between one and 20 service or support reps with one management level. You may want to go with Enterprise if you have a larger team and more complex management structures.
Pricing: $1,200 per month billed annually ($14,400 per year).
Additional features include:
- Create up to 5,000 playbooks
- Custom objects
- Template and custom goals
- Field-level permissions
- Single sign-on
- Conversation intelligence tools
- Standard sandbox account
Large businesses can benefit the most from this tier if they have a lot of support reps and managers.
6. HubSpot Operations Hub Pricing
The Operations Hub is a suite of tools tailored to helping HubSpot users manage and connect various apps and data sources to automate business processes.
This Hub has three subscription tiers: Starter, Professional, and Enterprise.
Pricing: $20/month when billed month-to-month or $18/month when billed annually ($216/year).
Operations Hub Starter is the most basic subscription for individuals and small businesses that want to manage their data to make smarter business decisions. This subscription unlocks features like:
- Custom property creation (1,000 per object)
- Contact management in HubSpot
- Data sync
- List segmentation (25 active lists and 1,000 static lists)
- 10 reporting dashboards with 10 reports per dashboard
- Custom field mappings
This simple subscription is a good starting place for new users who don't have much experience with the HubSpot platform and want to build up to more complicated and involved tools available in the Professional or Enterprise tiers.
Pricing: $800/month when billed month to month or $720/month when billed annually ($8,640/year).
Operations Hub Professional marks a major step up in capability and features from the Starter subscription—adding a great deal of flexibility, increasing usage limits on Starter features, and improving data management capabilities.
Some of the features and upgrades offered by the Professional Operations Hub subscription include:
- 1,100 active lists (vs. 25 active lists from the Starter tier)
- Additional email health reporting features
- 325 reporting dashboards with 30 reports per dashboard
- Deal and company scoring (with five total scoring properties)
- Scheduled workflow triggers
- AI-powered data formatting recommendations
- Bulk duplicate management (streamlining deduplication work)
- 3,100 custom reports
- Data quality automation
The Professional subscription tier represents a major price increase over the starter subscription tier. However, it also marks a marked increase in capability. For businesses that are well-established and want more robust data management tools, the Professional Operations Hub can be an ideal tool.
Pricing: $2,000/month, billed annually ($24,000/year)
The Enterprise Operations Hub is the most powerful of all the Operations Hub subscriptions on the HubSpot platform. It provides everything in the Professional tier, but increases the usage limits and adds features like:
- Custom permission sets
- Organization tools for up to 300 teams
- Admin notification management
- Advanced data calculations and prep (up to 20 fields per dataset)
- Advanced and field-level permissions
- Custom object creation
- Snowflake data share
- Salesforce custom object data sync
The Operations Hub Enterprise subscription is meant for, well, enterprises that want the most robust and flexible data management tools, have numerous internal teams to manage, and are already experienced with data and customer relationship management tools.
7. HubSpot CRM Suite
Don't want to stick with just one suite of HubSpot tools? Need a little (or a lot) of everything HubSpot has to offer? Consider picking up a HubSpot CRM Suite subscription! The CRM Suite combines multiple Hubs in a single bill:
- Marketing Hub
- Sales Hub
- Service Hub
- CMS Hub
- Operations Hub
- Commerce Hub
The CRM Suite has three subscription tiers, and provides each Hub at the correlating tier (where applicable): Starter, Professional, and Enterprise.
CRM Suite Pricing
- Starter: $30/month billed month to month or $20/month when billed annually ($240/year)
- Professional: $1,781/month billed month to month or $1,600/month when billed annually ($19,200/year)
- Enterprise: Billed yearly at a rate of $5,000/month ($60,000/year)
Each of these tiers mirror the tiers for the individual hubs in terms of features provided. The Starter tier is ideal for new startup businesses who are just coming to grips with CRM, data management, marketing, sales, and service tools but need more than what the free tools provide.
Meanwhile, the Professional CRM Suite provides more comprehensive tools for companies that need more and have mature sales, service, and marketing needs.
The Enterprise CRM Suite provides the most comprehensive version of HubSpot for businesses that want every advantage for their marketing, sales, service, HR, operations, and other internal teams.
The ROI of HubSpot
It is proven that customers who use HubSpot grow their businesses faster and better than other platforms.
What is the ROI of HubSpot? As noted on their ROI page, after one year, HubSpot users:
- Attract 114% more website traffic
- Generate 129% more inbound leads
- Close 55% more deals
- Resolve 43% more tickets per agent
Of course, this isn't a guarantee or blanket return on investment. The users who learn the HubSpot platform and work to maximize their ROI will naturally get more out of the tool. Here's a screenshot from HubSpot's 2023 ROI report featuring some sample case studies of customer success:
If you want to calculate your own projected ROI, you can use HubSpot’s helpful ROI calculator. Simply enter your current metrics for the following fields:
- Monthly visitors
- Monthly leads
- Monthly customers
- Monthly sales price per customer
Once you enter your metrics, hit "calculate," then take a look at your report, which is automatically generated. This report shows you projections for increases in potential monthly visitors and leads, which they then show you as both a dollar amount in estimated revenue generation and growth rate.
HubSpot's full suite of tools wins the hearts of many with its ability to help people fulfill business needs and hit organizational targets and goals. Take a look at your current budget, and review this HubSpot pricing breakdown so you can see exactly where your investment will go and how that will impact your growth.
In the end, you're equipped to make an informed decision about the HubSpot tools and packages you'll choose to kickstart your business and continually accelerate your revenue growth.