What if I was to tell you that inbound marketing is a lot like reality television?
“Wait,” you may think, “that sounds like a terrible form of marketing! Why would I want my company’s marketing to be reminiscent of something like Naked and Afraid, Toddlers and Tiaras, or anything relating to the Kardashians?!”
Keep reading. I actually mean it in a positive way.
The reason I say that inbound marketing is like reality television is that, much like how reality TV doesn’t conform to the traditional approach to how shows have been presented for the majority of the last 90 years, inbound marketing doesn’t follow the conventional outbound marketing approach.
It breaks the traditional marketing mold and approaches spreading your brand in a completely different way.
What is Inbound Marketing?
Inbound marketing is a lifestyle that puts the needs of the user first. Rather than blindly pushing your message to anyone who will listen or look, inbound marketing aims to draw prospective customers in by attracting them to you through targeted and engaging content marketing and search engine optimization (SEO).
This different approach means you no longer have to feel like the gangly and awkward teenager chasing after your crush: What if you could make him or her come to you instead?
Going back to the reality television analogy — rather than creating a pre-written script and filming it using expensive A-List stars, we instead seek to elicit engagement using content marketing and SEO best practices that make users want to come to us to be a part of the action (a la The Voice, Hell’s Kitchen, and Shark Tank).
But, rather than having people audition to compete on a hit TV show, we provide them with the information they want and need, how they want and need it, to convert them into leads, sales, and promoters of your brand.
Outbound marketing includes traditional marketing tactics such as:
- Generic email blasts
- Brochures and flyers
- Cold calls
- Print advertisements
- Direct mail
- Booths at trade shows
Inbound marketing takes the conventional approach to marketing and turns it on its head. Inbound marketing content marketing methods include targeted outreach through:
- Tailored and specialized content marketing, such as white papers and eBooks
- Digital advertisements
- Social media advertisements
- Search engine optimization best practices
According to HubSpot’s State of Inbound 2018 report, the majority of survey respondents (53%) said that an inbound marketing approach results in higher return on investment (ROI), whereas only 16% reported higher ROI from outbound marketing.
But, what makes inbound marketing and content marketing so successful?
An Inbound Marketing Strategy Makes Marketing Sexy
Simply put, inbound marketing is a particularly attractive option for businesses of all sizes. The inbound approach allows your marketing initiatives and content to (metaphorically) wear a sexy little black number that they will find attractive rather than an unattractive, frumpy burlap sack.
The world is your red carpet; your content marketing should be the hot commodity everyone wants to photograph on it — it should not the unflattering face plastered all over billboards and buses along the highway.
Inbound Marketing Costs Less Than Traditional Marketing
Reducing the cost of contracts/leads/customer acquisition and using their marketing money more wisely are vital concerns for marketers. While companies with bigger, more substantial budgets conventionally relied on outbound marketing tactics, many are starting to change their tune.
According to the aforementioned HubSpot report, the majority of marketing survey respondents (32%) say they plan on spending $25,000 or less over the next 12 months on marketing. Another 21% say they anticipate spending between $25,001 and $100,000
Don’t blow all of your marketing budget needlessly when you can spend less with the right inbound marketing tools and get more in return.
People Want to Do Business with People
An inbound marketing agency is a place where people are passionate about what they do and want to help others’ businesses achieve their maximum potentials. At Bluleadz, we live and work by five core values:
- Everything we do must be AWESOME.
- Do the right thing.
- Take ownership, be self-motivated, and reliable.
- Be positive, have a “can do” attitude.
- Treat everyone with respect, honesty, and consideration.
Our customers are people who want to work with people who are just as excited as they are about promoting their business.
Achieve Higher Results with Inbound Marketing Services
In conventional marketing, the sales and marketing teams tend to work in silos. However, inbound marketing demonstrates that organizations that have documented service level agreements (SLAs) between their sales and marketing arms achieve greater cooperation and performance.
This collaborative relationship works well because marketing teams understand their strategy’s impact, and sales teams appreciate the leads they receive from marketing initiatives.
Do you have something to add? Be sure to share your thoughts about this topic in the comments section below.