You know when you're having a conversation with someone, and they begin to blurt out a bunch of crazy, jargon-like words and phrases at you as if you're supposed to know what they mean?
Funny story, because this just happened to my boss when listening to a voicemail from our internet service provider. The amount of terms that went over our head made the entire voicemail useless.
Honestly, this probably happens more often than not.
When starting a job, working with clients, or in other business settings, you're sure to hear at least one "buzzword," and they'll buzz in your head. (I had to make one joke about it, ok?)
What Are Buzzwords?
Buzzwords are terms and phrases that sound impressive, cool, or even exciting, but not everyone always understands the definition of them.
Buzzwords can either be cringe-worthy, overused, or irrelevant, or they can be valuable and have merit. Ultimately, there are a lot of buzzwords in the business world – especially in marketing, sales, and service.
Why Is Understanding Buzzwords Important?
Like it or not, we’ve all thrown out a buzzword here and there when talking to a friend, coworker, or boss. Corporate speak can be both a valuable skill and something that causes your colleagues to roll their eyes, or even LOL.
Business buzzwords, for good or ill, are a part of corporate life. While some buzzwords are useful at certain times, for example when marketing or selling, others are fillers or just lazy language.
All that being said, we've compiled the ultimate list of business buzzwords relating to marketing, sales, service, and even social media and millennial marketing. Take notes!
List of Marketing Buzzwords
The marketing world is stuffed with buzzwords, both good and bad. Here are some top marketing buzzwords you should know.
This is a marketing term that means advertising that doubles as entertainment. Advertainment is often a blurring of the line between a product promotion and media entertainment.
Remember Red Bull's Stratos Space Jump? That was advertainment.
The massive collection of structured and unstructured data that is often difficult to process through traditional means. Data collected from mobile, web browsing, voice data, etc.
Content Is King
Coined by Bill Gates himself, this catchphrase has been thrown around in almost every marketing blog out there.
Basically, the phrase refers to the idea that it's important to have a content strategy and publish quality content for your audience in order to succeed in digital marketing.
A documented list of experiences that a customer will go through when interacting with a company. To better understand the customer journey of your own customers, you might wish to develop a customer journey map.
Otherwise known as brainstorming, this one is used by professionals as in “We're going for a deep dive on the Parson's account.”
Refers to bootstrap marketing strategies utilized by businesses with small budgets, startups, and new businesses. Growth hacking consists of free marketing methods like blogging, social media, SEO, and content marketing.
Hyperlocal search uses GPS data to geographically target audiences and provide location based advertising.
Hyperlocal SEO is optimizing your online content to reflect your location using street address, neighborhood information, proximity to local landmarks, and even longitude and latitude to pinpoint searchers to your physical location.
Low Hanging Fruit
An obvious, easily attainable win you have to grab. While you always want to grab the brass ring, sometimes you can't neglect the easy score.
Jacking is the process of commandeering content for your own marketing purposes. Examples include news-jacking, where writers cover a breaking story to further their personal agenda. Meme-jacking is a corporate takeover of a popular meme to market their product or service.
Move the Needle
The phrase “move the needle” is used often in sales and marketing when effort is required to make a noticeable difference.
The practice of putting product or service ads in front of people who were on your site earlier but didn't purchase from you. It's a great way to bring people back to your site.
List of Sales Buzzwords
Mostly related to smarketing, or sales and marketing alignment. The act of breaking down silos between different teams in an organization to work toward the same goals and be more efficient as one working team.
Something that “rocks the boat;” It's a game changer, a unique product or service whose innovation throws the status quo off kilter.
A strategy where the “basic” version of a product is offered free of charge. Extra functionality requires an upgrade to a premium version. Examples include Wordpress, Mailchimp, and Hootsuite. This is also used frequently by mobile games.
When one person has an advantage over another. Additionally, this term can be used when referring to taking advantage of a great opportunity or using a feature/product to its full extent.
An example of this in a sentence would be, "In order to make the most out of HubSpot's Marketing Hub, you should be leveraging HubSpot's CRM capabilities."
Similar to low hanging fruit, a quick win is just as it sounds: something that can be accomplished that doesn't require a lot of resources or work but could have high impact on your business.
A target that sales reps try to reach over a certain period of time, often on a monthly or quarterly basis. A quota can be measured in both dollar amount or in number of deals closed.
A positive impact you add to a product or company. For example, “Did the client respond positively to the value add at the pitch?”
In boating, a wheelhouse shelters the person driving the boat. In business, the term “wheelhouse” is used to describe a person’s or company’s specialty. For example, inbound marketing is Bluleadz's wheelhouse.
List of Service Buzzwords
A term used to define the act of winning over a customer as you "acquire" new business. This process involves persuading prospects to pay for your product or service through strategies like customer referral programs, search engine marketing, and digital advertising.
A business approach that prioritizes positive customer experience as the core company philosophy. Customer-centric companies prioritize the needs of their customers to deliver complete, long term solutions.
A customer lifecycle outlines the stages a prospect goes through before, during, and after completing a transaction with a company. Number of stages can vary depending on your business and industry.
Customer retention is the ability to keep customers with your business and encourage them to repeat a purchase or service.
Retention rate can be measured by subtracting the number of customers you ended with (after a certain period of time) by the number of acquired customers. Divide that total by the number of customers you started with, and multiply the new total by 100.
The method of using a customer's name, sending relevant content, or marketing based on interests or behaviors to deliver a tailored marketing experience to each prospect or customer. Using personalization in marketing, sales, and service can help create a unique journey for everyone who comes through the "doors."
One moment that a prospect or customer has with your business. Examples of touchpoints include phone calls, emails, and live chat messaging.
Voice of the Customer
A research method that companies use to identify a gap between customer expectations and the actual experience they have with their business. Voice of the customer (VoC) considers everything said about the product, service, and overall business to better understand the needs of customers.
Other Important Business Buzzwords to Know
Social Media Buzzwords
Headlines crafted for the purpose of driving clicks. Clickbait captures an audience by providing mystery, but the content is typically subpar, making this one of the negative business buzzwords.
Media you don't pay for and can be cost-effective for business growth. This includes social mentions, social shares, recommendations, and reviews.
Facebook Live, Instagram Live Stories, and Twitter Live had made live streaming very popular among social media users. Live streaming is when someone films a real-time video on social media, which engages a live audience.
Someone on social media with anywhere between 1,000 and 10,000 followers. Micro-influencers are typically well-known in their niche and have high rates of audience engagement.
User-Generated Content (UGC)
Any form of media, like photos, videos, and text, that is posted to an online platform or social media by a user.
Incorporating UGC into your social media marketing is a great way to provide social proof to your audience and highlight your products/services being used by actual people.
Like it or not, millennials have come up with all sorts of slang buzzwords that you might want to use in your marketing efforts.
Acronym standing for "fear of missing out." This buzzword can be used in terms of sales, deals, events, and more.
Something that is cool, turned up, or exciting is considered "lit."
A phrase used when someone is sharing secrets or gossiping about something.
An acronym standing for "too long; didn't read." Basically, it's a sort of disclaimer for readers who don't want to read something because it looks too long.
Incorporating TL;DR elements into your marketing and sales content can help quickly summarize your main points for people who don't have the time to read an entire message.
Using Buzzwords Right Can Create Buzz Around Your Business
(Ok, just one final buzz-related joke, I promise.)
Believe it or not, this is just a small sampling of buzzwords relating to the marketing industry. Every industry and profession from sales and marketing, to finance, healthcare, and the auto industry has their own specific jargon and business buzzwords.
Today, whether you're pitching a new product or networking in your industry, business buzzwords can give you an aura of being more reputable if you use the right terminology in the proper context.