How to Write Great Landing Page Copy | Marketing Minute #015
One of the most important things about your landing page is your headline. You want to grab the viewers attention: define what's on the landing page and explicitly describe what the value is of the offer you're providing on that landing page.
Now, that offer could be an event sign up, a downloadable ebook, a live demo; there are a number of things you can accomplish with your landing page.
Then, you're going to want to focus on the body content of your landing page. Within the body content of your landing page, you're gonna cover the “what,” the “why,” and the “how.” What's the offer and why do they want this offer? And how can they get this offer?
There's a simple rule of thumb when it comes to optimizing and improving your landing page: if it adds value, it belongs there. This can be images, videos, demos… anything you can add to get that visitor to convert.
Published on December 24, 2018