Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content.
From relevant, informative blog content to engaging web pages, landing pages, whitepapers, and emails, a comprehensive content marketing strategy should run deep.
One powerful, but often underused, piece of content is the case study.
Case studies are narratives that feature real world situations or uses of products or services to demonstrate their value. A well written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits.
Case studies offer readers the ability to see a situation from the customer's perspective from beginning to end. The best way to learn how to create effective case studies is by checking out awesome examples.
15 Case Study Examples
Many case studies use a structured approach. A good case study will be short, to the point, and include plenty of graphics. Sections include:
- Introduction – Sets the stage for the narrative
- Challenge – Identifies the key problem
- Solution – Describes an overview of the product or service used
- Benefit – Recaps the solution's advantages and why it was the right choice
- Result – Explains the positive outcome arising from the solution and its benefits
Here are the 15 best case study examples:
Adobe: Royal Bank of Scotland
This study focuses on the solutions Adobe provided for the Royal Bank of Scotland. Their top challenges included fostering a culture of data driven decision making, eliminating disjointed systems, and delivering digital experiences that are relevant and easy to use.
Adobe's approach resulted in a 20% increase in conversion, as well as improved internal communications, faster optimization, and a reduction of their content management footprint.
In 2015, Stanley consolidated two separate brand web properties into one site. The process needed to mitigate traffic disruption, improve traffic, and increase organic search results.
The results? Almost 40% of keywords Stanley ranked for were on the first page of organic results, and the company generated a 100% lift in revenue, thanks to support from the BrightEdge platform.
LeadGnome: Host Analytics
Host Analytics moved to an Account Based Marketing strategy in 2015. They noticed that the marketing efforts were limited by a large number of low quality needs.
Their problem was solved when they used an automated email marketing approach from LeadGnome to nurture and qualify leads via email marketing.
Vissla is an online eCommerce company with a need to understand big data across multiple marketing platforms.
Bitly provided a a way to consolidate data and literally link channels together to display all information on a single dashboard.
Taboola: The Line
The Line is an online boutique that offers shoppers a unique experience and showcases products that can be found at their brick and mortar store in NYC's Soho neighborhood. Their goal was to increase first time visitors to their site.
Taboola offers a product that drives first time users. The result? Over 72 million impressions within three months, and email subscriber growth of 12%.
OutBrain: Lane Bryant
Lane Bryant, the leading retailer for women sized 14 – 28, launched a campaign designed to celebrate all women and redefine the traditional notion of sexy with a simple message -- ALL women are sexy.
The goal was to amplify the campaign and drive traffic and engagement.
The result? OutBrain used media amplification to take the campaign viral, resulting in over 48,500,000 impressions in just two weeks!
Google Analytics: Optimizely
Optimizely is a leading online A/B testing and user experience optimization platform that offers innovative data-driven marketing solutions to maximize user experience and keep them coming back for more. The challenge they faced was better identifying page views to determine where customers are in the buying cycle.
The solution was provided by using data from Google Analytics Premium to successfully move leads through the sales funnel.
LinkedIn Marketing Solutions: HubSpot
HubSpot, in search of quality leads, turned to LinkedIn Marketing Solutions to engage with marketing professionals in small to medium sized businesses, targeting them with ebooks, webinars, and how-to guides. Sponsored organic content appeared in members' LinkedIn feeds.
The result: 400% more leads within their target audience than efforts on other platforms.
LevelEleven helped Staples focus their teams on the critical sales activities that matter.
The end result? Their team developed a better understanding of the KPIs that matter and experienced a 182% increase in key selling activities.
Life Size: Rackspace
Rackspace is a world leader in hybrid cloud computing with offices throughout the world. The challenge was collaborating and communicating across offices.
The approach? LifeSize created a video solution to build stronger relationships across international offices.
Five9: Weed Man
Five years ago, the lawn care company Weed Man had an idea -- If their phone-based reps could connect with more prospects, more decisions would result, without adding sales reps.
The solution? Five9 assisted Weed Man with migrating their data to the cloud. This case study shows why SMBs like Weed Man should store business data on the cloud for CRM.
LogMeIn: Extent Technologies
One of the better, more concise case study examples, this one page synopsis clearly defines the challenges and goals of Extent.
It explores how LogMeIn provided effective solutions and produced stellar results, including a boost in staff productivity, an increase in first contact resolution rate, and an improvement in overall service.
Red Hat: North Carolina State Websites
Under mandate from the governor, the North Carolina Department of Information Technology needed to update state websites to overcome complex processes and limited technical resources.
The resulting solutions from Red Hat reduced maintenance times and lowered staffing costs.
This study addresses the complexities of cloud hosted infrastructure. One element of all case study examples is to educate perspective clients about the services and products offered.
This study takes a complex subject and makes it easy to understand, while clearly outlining the solutions VMWare can provide.
This study breaks down another complex subject: rapid hosted cloud app development.
HPE links to additional content so readers can gain even more knowledge about the subject and the solutions HPE offers.
Each of these case study examples does an excellent job of outlining the challenges, solutions, and results provided. If you are building a portfolio of case studies, use these excellent examples for inspiration and format.
Case studies are a powerful tool in your content marketing arsenal!