Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
How You Can Start Creating Effective Inbound Marketing Campaigns
I’ve been at this inbound marketing thing as a content writer for a while now, and I’ve seen some campaigns that totally went above and beyond expectations, and a lot more that have fizzled out and died all too quickly.
How To Create Smart Form Fields In HubSpot
If you're currently on the HubSpot platform as a pro tier or higher, then you have access to Smart Content. Hooray! But what exactly does that mean? Smart Content allows you to segment and deliver personalized content ...
HubSpot Vs. Inbound Marketing Agency: What’s the Difference?
For some, the difference between a marketing software/platform provider such as HubSpot and an inbound marketing agency like Bluleadz is obvious. However, there are many who don’t know the difference between the two.
How to Build an Internal Inbound Marketing Team
So you’ve decided that your company needs to start doing some inbound marketing. The question now is “Should I build an internal team, or should I outsource?” It really comes down to two things:
How To Build an Empire With the Right Marketing Objectives
It's become an industry standard to provide relevant content and engage in conversation with your prospects. This helps to foster a more personable relationship with your followers that's unique from the competition. ...
What is Permission Selling?
I don't know about you, but I detest when somebody tries to sell me something out of the blue online or offline, especially if I’ve never even heard of their product or service before! Have you ever felt that browsing ...
Where is Your Prospect in the Buyer's Journey?
So you have a bunch of visitors, leads and customers browsing your site - great! Do you know how to cater to those people based on where they are in the buyer’s journey? The buyer’s journey consists of 3 stages and ...
Is Outbound Selling Dead?
As a career salesperson who loved selling because, for me, sales is always about helping people, I am so delighted to see the recent paradigm shift in what sales looks like today, vs. how it was when I was in the peak ...
The Best Way to Track Goals and Campaigns in HubSpot
You don’t know where you’re going if you don’t know where you’ve been… this remains true for your business objectives, goals and performance this year. Marketing analytics are treasure troves of data about how your ...
3 Pages on Your Website Perfect for Video Marketing
There’s no denying the power of effective video marketing. A well-crafted video strategy can boost engagement, increase conversions and help your target audience better understand who you are and how you can resolve an ...
The 4 Step Guide for Writing a Killer Video Script
Video marketing for business exploded in 2015, and the prediction for 2016 is that it’ll continue to grow. With this being said, how is your business planning to capitalize on this trend? Making videos for your business ...
[Tutorial] How to Set Up Hotjar on Your Website
You’ve probably heard of Hotjar before; if not, you’ve probably seen some variation of the platform before. If not, here’s a brief description: Hotjar is an online platform that is revolutionizing how we understand ...
5 Benefits of Closed-Loop Reporting
Did you know that only 38% of today’s marketers have a comprehensive understanding of how customers interact with content throughout the buyer's journey, according to Forrester Research? This means that less than half ...
6 Risks You’re Taking with Traditional Web Design
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” (Click to tweet!) Brian Halligan, HubSpot CEO & Founder
The How-To on Social Media Segmentation
While there are a number of practices businesses can use to connect with certain target audiences over social media platforms, there’s one that always seems to fly under the radar: segmentation. That is, the practice of ...
6 Tips for Getting the Most Out of Your Thank You Emails
Growing up, we were all taught about the importance of remembering our “pleases” and “thank yous,” and your website user experience should function the same way. The days of hand writing a thank you message are ...
4 Ways for Medical Billing Companies to Attract More Leads
We’ve all seen how the internet has revolutionized advertising and marketing – heck, I’m even talking to you through it right now! For medical billing companies specifically, standing out and attracting leads despite ...
Can Inbound Marketing Work for My Medical Billing Company?
Medical billing services are an integral part of the medical industry. Medical practitioners simply cannot keep up with their expenses if they don’t have a strong system in place to take income from insurance companies ...