Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
7 Ways To Align Your Sales & Marketing Teams
What's the relationship like between your sales and marketing teams? Often, in many businesses there's almost a type of sibling rivalry between these two teams. Your sales team might feel like marketing isn't generating ...
Top 6 Benefits of Putting Your Website On HubSpot
Content management systems are meant to be a one stop shop for planning out inbound marketing strategies, executing marketers’ plans and monitoring outcomes. While not all content management systems fulfill these ...
30 Video Marketing Stats That'll Have You Running to Purchase A Camera
Still stuck asking yourself if video marketing is worth it? Ready to purchase that flashy DSLR camera, but want to know when you'll see ROI? Marketers in all industries have realized the power of video in their social ...
3 Sales Techniques That Are Dead (& Why)
Want to upgrade your sales techniques into the 21st century?
How To Develop The Right Inbound Marketing Strategy
With companies of all industries using inbound marketing to attract customers, creating a comprehensive strategy that has a great impact is what will separate them from the competition. Depending on your inbound ...
My Journey as Marketing Manager of a Diamond HubSpot Partner Agency
“I’ve been so busy, I really need to update my LinkedIn profile to reflect what I’ve been working on over the past year” I said to myself as I drove home from my normal Saturday routine of playing racquetball. -- That ...
How Lead Nurturing Can Help You Increase Sales
Lead nurturing is one of the most important activities you can commit to as part of your sales and marketing processes. It recognizes and harnesses one of the most important facts about people: That most of them simply ...
Marketing KPIs You Need To Track To Grow Your Business
Marketing used to be a "shotgun affair." You'd run your print or radio advertising in as many outlets as your budget allowed and try to get your message out. If you did your homework, hopefully you chose to run your ads ...
Influencer Marketing: How To Identify & Select Your Influencers
Influencer marketing is one of the most powerful content marketing techniques, but often comes as new territory for even the most experienced marketers. Not only does influencer marketing boost brand advocacy efforts, ...
The Top 8 Benefits Of Personalized Marketing Strategies
Personalized marketing is rapidly becoming one of the most powerful trends in the online world.
A Dozen LinkedIn Tips You Need To Try
While millions of professionals use LinkedIn everyday to advance their careers and grow their business networks, LinkedIn offers marketers so much more. It's a common misconception that LinkedIn is solely for job ...
5 Examples of Great Facebook Ads (& Why They Work)
Facebook began as a way for people to connect and keep up with each other's lives(college students specifically). Today, with over 2.2 billion monthly active users, Facebook has become much more. In the not too distant ...
How to Share Company Videos on LinkedIn
So, you've created a new video blog or webinar and you're ready to share it with the world. Including your video in blogs and email campaigns is a good place to start, but what about social media? Every social media ...
What Is Personalized Marketing?
All forms of effective digital marketing have one thing in common: Personalization.
Why Reputation Management Matters in All Industries
The way a potential customer views your brand is incredibly important to your success, no matter your industry. If you’re viewed favorably, it may be easier for you to attract more business. On the other hand, if you’ve ...
Influencer Marketing vs Affiliate Marketing Whats the Difference?
Done right, influencer marketing can be one of the most powerful ways to help you achieve your brand’s online goals in a short time. It helps you connect with the most important figures in your industry so your ...
How To Reach Your Target Audience With Your Content
Let’s face it: No matter how hard you work to create the best web content, you’ve got competition.
Complementary Colors in Web Design
The colors used in website designs are crucial, and you probably picked up on that even before receiving formal web design training. Pleasing color combinations make people want to linger on websites, while ugly ones ...