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How to Shift Your Marketing Tactics to Sell New Products
When your company has a sudden shift in its product mix, your marketing tactics need to evolve. Exploring a new product category is a huge opportunity, but it can be tough to define its place in your universe. It’s up ...
Outdated Marketing Tactics You Need To Abandon & How To Replace Them
It’s 2019, and the world of advertising and marketing is fast paced and ever changing! Ten or 20 years ago, your business might have thrived off of exciting and flashy new commercials or brochures. But, in a world of ...
5 Offline Marketing Strategies That Support Your Digital Brand
Offline marketing isn’t what it used to be. Over the last few years, people have been finding more ways to avoid advertising. That’s true not only of the web – where millions use ad blockers daily as a matter of course ...
7 Steps to Develop Marketing Strategies That Will Increase Sales
The objective of marketing is to increase awareness and sales for your product. Pretty simple, right? Well the problem is that marketing without a clear cut strategy is like fishing without bait. You might catch ...
11 Word of Mouth Marketing Strategies to Get Your Prospects Talking
Word of mouth marketing (also called WOM for short) is the form of marketing that tries to capture that all-powerful lightning in a bottle people know as “buzz.” Ideally, word of mouth would happen on its own as more ...
6 Key Components of a Great Conversational Marketing Strategy
Conversational marketing is one of the most powerful emerging trends in the digital marketing world. It focuses on personalized, real-time conversations between your prospects and a mix of AI agents and human ...
20 Free Google Tools Marketers Need To Be Using
Google is the number one site for online search, but it's so much more! Whether you love them or hate them, Google offers a suite of free tools that are convenient to use and can help you develop your marketing ...
Revamp Your Business Strategies to Boost Your Growth
Growing a company is not easy. First, come up with a workable idea and then discover a profitable niche. From there you are required to define your target demographic and ensure you have something valuable you can send ...