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8 Outbound Lead Generation Tactics to Drive Sales Fast
With all the focus on the great returns that inbound lead generation provides, outbound lead generation has been left in the dust. But outbound lead generation techniques are still great for converting your target ...
The 20 Best Don Draper Quotes on Advertising and Life to Help Hit Your Goals
It's the 1960s again. People are smoking inside of office buildings, and the clicking of typewriters fills the office space. Almost every pitch at the Sterling Cooper advertising firm is done in person. The ads created ...
12 Baby Boomer Marketing Strategies That Drive Leads (+ Examples)
The type of products and services you offer often dictates which generations you market to. For example, if you sell extreme sports products, your target audience is going to trend younger. However, if you sell ...
Top 20 Marketing Books in 2020 for Beginners and Experts to Level Up
Marketing is constantly evolving in the digital age, often at a crazy pace. New tools, platforms, tactics, algorithms, and apps seem to be available constantly. As a practice, marketing encompasses both art and science, ...
Co-Branding Vs. Co-Marketing: How to Use Both (+ Examples)
Co-branding and co-marketing are both examples of how sometimes more is better. One brand may be doing fine on its own, but it can do great with the partnership of another brand. These benefits of a partnership can have ...
12 Types of Partnership Marketing That Drive Sales
Partnership marketing has been around in some form or another since the beginning of marketing itself. Like other marketing strategies, it has changed and evolved over time as technology advances. With faster ...
9 Startup Marketing Strategies That Drive Leads (+ Examples)
The marketing strategies you begin using when your business is a startup determine the growth your business will have. To make sure you have steady growth, you need to create a marketing budget and allocate funds to the ...
What Is a Minimum Viable Product? What You Need to Know
What Is a Minimum Viable Product? A minimum viable product, or MVP, is a product that enables a team to collect the maximum amount of feedback from customers on a product with the least amount of effort and resources ...
How to Evolve Your Marketing Strategy to Drive Growth (+ Examples)
The post-pandemic world offers some hope to individuals and businesses on a global scale as we shift from crisis mode to recovery mode. Consumer mindsets and habits may have shifted long term as they carefully consider ...
How to Use Your Approved Marketing Budget to Drive Results (+Examples)
Marketing budgets may take time to develop and implement as you decide which expenses you should start with and where you should allocate funds once your marketing budget is approved. You likely want to see measurable ...
How to Use Your Series A Funding to Drive Marketing Results Fast
You've reached an important milestone in your business by getting approved for Series A funding. After you receive your funds, you may wonder what to invest your money in to ensure consistent growth in your business.
7 Tips for Evolving Marketing Strategy Development During a Crisis
A crisis often creates a deep sense of fear and dread in the hearts of most people. Marketers must shift their focus fast when faced with unexpected events such as a global or local crisis and change their fears into ...
4 Ways to Calculate Marketing ROI for Common Tactics
Most people have probably heard of ROI, but not many people really understand what it means, both literally and in relation to their business. It's a calculation, and it's related to money. That's about as far as the ...
How to Build an Effective Trade Show Marketing Strategy (+ Benefits)
Trade shows are a great way to get yourself in front of an engaged audience that's already started their journey down the sales funnel. You'll want to capitalize on the opportunity to interact directly with potential ...
5 Financial Tech Companies to Look Out for in 2020
If you own any sort of device that connects to the internet, mobile or otherwise, you probably have made the transition to managing your finances online to some degree. Whether it's your bank's mobile app or some sort ...
How to Improve Your Search Impression Share (& How to Calculate It)
You've finally finished developing a great paid media campaign. Google Ads has promised you a lot and you're ready to see the fruits of your labor. It's gone live and you're excited to see the numbers start rolling in. ...
7 Lessons From Political Marketing That You Can Use to Drive Business
As every news outlet has been reminding us for months, 2020 is an election year in the U.S., and we're all taking in information through different mediums at different rates. And as we flip through the calendar closer ...
How to Use Account-Based Marketing to Drive Revenue (+ Examples)
Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality. Many companies are getting more targeted in creating content to capture leads, ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
