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The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
How to Use Account-Based Marketing to Drive Revenue (+ Examples)
Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality. Many companies are getting more targeted in creating content to capture leads, ...
4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
Text message marketing is bigger than ever and just in time. Text messages have an open rate of over 90 percent. That's four out of every five people reading their texts within the first three minutes of receiving it. ...
5 Benefits of Using Customization to Give Customers What They Want
We live in a world where everyone wants it “their way,” and people expect businesses to deliver custom options. Think about how people order when you go to a restaurant. They want no tomato, but add avocado, and the ...
10 Clickbait Examples That Will Make You Cringe
Peak clickbait has probably passed us by, but many publishers – especially those purporting to be news websites – are still using it to major effect. And even if you’re in a conservative B2B-focused industry, you can ...
15 of the Best Event Promotion Ideas Guaranteed to Drive Attendance
Event marketing is a great way to drive brand awareness and get you connected with your prospects one-on-one. You can provide a ton of value to those in attendance through a well executed event. Whether you’re hosting a ...
How to Do a Competitor Analysis in 7 Simple Steps (+ Examples & Tools)
In pretty much every market, there’s at least two or three businesses offering a service or product to meet needs. Unless, of course, it’s a really obscure market, like lamps made from dried cow pies. But honestly, that ...
Giveaway Contests: The Community Marketing Tactic for Sparking Loyalty
Fostering a sense of community with your target audience and customers isn’t just a nice thought. It’s an excellent business strategy that can yield amazing results. You can start community building both in person and ...
15 Local Marketing Strategies That Will Skyrocket Engagement
No matter what industry or business you're in, you should be focused on local marketing strategies. Any marketing techniques that a localized business uses to market itself in the area it operates in counts as local ...
7 Local Marketing Best Practices Guaranteed to Drive Results
Business to business. Search engine marketing. Pay per click. There are so many different subtopics and terms within the world of marketing. One aspect of marketing in particular that many companies overlook, and even ...
Word of Mouth Marketing: The Essentials for Building an Exciting Strategy
Marketers and salespeople have a pretty bad rep attached to their roles. You’re not well respected and seen as, as most cartoons tell us, a bit weasely. HubSpot found that just three percent of people consider you ...
Product Marketing: The Best Ways to Drive Demand
We’ve all heard the term product marketing, but do any of us know what it really means? The obvious answer is that it’s how you market your products, but there’s a little bit more to it than that.
Conversational Marketing: Tips, Examples, and Resources You Need to Start
When you really think about it, every interaction you have with your audience is an opening for dialogue. You’re publishing content that’s empowering your audience with knowledge. They’re finding you in different and ...
Color Psychology: What It Is and How to Use It in Your Business
Marketing involves a myriad of different components, but many of them are centrally focused around the human experience. People make emotional connections with brands, so there are a lot of psychological elements that ...
What Is Growth Hacking? Learn Why It Matters and How to Get Started Fast
No matter your job title, level of leadership, or department, every professional wants to drive revenue and fuel business growth as quickly as possible. And why wouldn’t they? Growth is one of the primary pillars of ...
Entertainment Marketing: What It Is and How to Do It (+ Examples)
Game of Thrones found its victor. The Avengers assembled one last time. Star Wars fans eagerly await to visit the edge of the galaxy. 2019 is a big year for pop culture events, and we’ve seen some demonstrations of ...
Scarcity Marketing Works: 6 Tactics You Need to Try (+ Examples)
Before we get into scarcity marketing, we need to cover a basic economics lesson. Supply and demand. To put it simply, the law of supply and demand details the relationship between sellers and buyers – specifically, the ...
30 of the Best HubSpot Free Tools You Should Be Using
Most professionals in the marketing realm have heard of HubSpot. As one of the top inbound marketing, sales, and service platforms, HubSpot has a vast range of products and tools available through their hubs to help you ...
Apple's Marketing Is Irresistibly Good (And Yours Can Be Too)
What sets Apple's marketing apart from other major companies? How do they sustain their revenue growth as more competition enters their space? As marketers, we can learn a lot from the fundamentals Apple uses in their ...