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Why You Need to Approach Blogging as a Form of Storytelling
People love stories. We love hearing, reading, and watching them. Fiction, non-fiction, it doesn’t matter. Give people a good story and you’re bound to find a captive audience somewhere. But why? What is it about ...
30 Content Marketing Statistics That Will Get You Typing
We've all heard it... content is king. But if you don't know where the industry is going, what trends are on the horizon and why, you won't be able to adjust your content strategy to take advantage and grow your ...
7 Ways to Increase Your Website's Conversion Rate Fast
No matter how much traffic you have, it all amounts to nothing without conversions. When all is said and done, conversions are the end goal of digital marketing and sales.
What Is a Pillar Page?
Pillar pages and topic clusters are leading the future of content marketing. Jeff highlights the benefits of using this approach in your strategy. But pillar pages aren't a new concept. In fact, they were first ...
3 Ways Throwing Shade Can Secure Your Competitive Positioning
I make it a habit to look at billboards when I’m driving. Safety first, of course, but when I’m in standstill traffic, it can serve as a form of entertainment. Being in the marketing industry, I will say I have pretty ...
Understanding Today's B2B Buyer & What it Means to Your Company
For most of today’s digital marketing experts, the modern B2B buyer is the white whale.
How I Transitioned From Traditional Advertising to Inbound Marketing
The advertising and marketing industry is a very broad industry. There’s traditional advertising that includes print, television, radio, and outdoor — all of which are extremely different from digital advertising, which ...
10 Things People Say About PPC That You Should Actually Ignore
When it comes to PPC and digital advertising, it seems that every man and his dog has an opinion. People say that you shouldn’t do this and you shouldn’t do that. However, when it comes to PPC, things are not so black ...
How to Get a Head Start on Your Pillar Page Content
In a previous article, I talked a bit about a new concept that’s gaining steam as a tool for companies to draw people to their websites and provide an impressive and meaningful set of resources: the pillar page. In that ...
9 Web Design Theories You Need to Know for 2019
If you want your web design to be current and cutting edge, you need to stay up on the trends that are most popular in any given year.
Marketing 101: Creating Content Your Audience Cares About
If you were sitting down for a Marketing 101 lesson today, what would it cover?
7 Data-Backed Benefits Of Using YouTube To Market Your Business
The iconic red play button has been a cultural staple for over a decade. Artists, comedians, and celebrities alike, including Justin Bieber and Shawn Mendes, have launched their careers through YouTube.
How to Create a Useful Sitemap for Your Company Website
If you’ve searched for information on sitemaps lately, you’ve probably noticed two different takes: There’s the XML sitemap, which helps search engines understand your content. And then there’s the marketing sitemap, ...
Do Pop-Up Ads Actually Work? Should Marketers Use Them?
Pop-up ads! They’ve got a reputation as one of the most hated things on the internet. They’ve been around since practically the beginning of the web. And, just like anything that’s been around that long, you’ll find ...
40 SEO Statistics and What They Mean For Your Company
When properly executed, search engine optimization (SEO) can help you get “found” online, drive traffic to your content, and increase your conversion and close rates.
5 Email Scheduling Softwares You Should Try
A comprehensive inbound marketing campaign contains many elements that are designed to work together to deliver your message to consumers, increase traffic to your website, and drive sales. From using SEO to drive ...
5 Easy Steps for Writing Better Content In Way Less Time
You have your editorial calendar open and realize that you need six blog articles, two infographics, and an ebook in a week.
How to Create the Best SLA for Marketing and Sales
In the digital era, sales and marketing teams are working together more closely than ever. Back in the bad old days of outbound marketing and outbound sales, these two organizations were seen as rivals competing for the ...