The reach and power of YouTube has been demonstrated by the many artists, celebrities and comedians that have launched their careers through YouTube videos. From celebrities like singer Justin Bieber to actress/model Kate Upton, the effectiveness of video marketing cannot be denied.
Small businesses can expand their reach from understanding some of the many benefits of using YouTube in their Inbound Marketing Campaign.
1. Capturing Attention
Nothing beats a creative YouTube video to captivate an audience. The exposure any company can get on this site is extraordinary. A statistic from YouTube states that viewers watch hundreds of millions of hours of YouTube videos every day. Each minute, an estimated 300 hours of YouTube videos are uploaded.
2. High Traffic Volumes
There are more than 1 billion users on YouTube and the number of hours each month that viewers are watching videos has been steadily increasing by 50% year over year. YouTube provides the best opportunity for your business message to reach millions of people that all have the potential of becoming prospective customers.
Not only does YouTube provide a cost-effective dissemination strategy, but its reach is far more comprehensive than regular television and cable stations.
3. Viral Marketing
YouTube provides many viral marketing advantages, from easily embedding videos on websites to sharing them on social media. Viewers constantly cycle and share videos with friends, co-workers and family members through these mediums. Many times, people that receive a YouTube video that has been passed on from a family member or friend share the video with others, thus creating a ripple effect.
4. Multiple Video Marketing Channels
Creating and posting a YouTube video is a powerful asset to any online marketing strategy. The mass appeal and widely recognizable format makes it the perfect ground for staging a product or service.
Any business can benefit from YouTube’s video suggestions and shares. This benefit of using YouTube in video marketing efforts is undeniably successful in this regard alone.
5. Search Engine Rankings
Google owns YouTube – and with good reason. Google acquired the social media giant as part of its overwhelming influential search and social media online presence. Used together, it is one of the most expansive and powerful of all the social media marketing strategies. This is because YouTube videos are ranked routinely high on Google’s search pages.
6. Social Media Marketing Integration
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YouTube videos are very easy to share online. This makes integrating them into any social media strategy plan just as simple. By distributing YouTube videos on other popular media sites such as Facebook, Twitter, LinkedIn, StumbleUpon, and Reddit, your business exposure can instantly increase exponentially. A statistic from DMR states that 323 days worth of YouTube videos are watched on Facebook every minute. The more popularity your YouTube video receives, the higher it will rank. As the video increases in popularity, the better the chance that associated links will be clicked, which will also grow your online business presence.
7. World-Wide Accessibility
YouTube is an international sensation, reaching countries around the globe. It is accessible anywhere, on a multitude of different devices, such as PCs, laptops, smartphones and tablets. In fact, about half of all views come from mobile devices. YouTube is available in 61 languages and is being used in 75 countries. About 60% of views on a video come from outside the country where it originated. Because of this level of availability, the exposure potential for your business video on YouTube continually provides one of the most effective marketing tools available – on a 24/7 basis each day.
There you have it: the benefits of using YouTube to market your business. Make sure you adopt videos into your marketing plan, and see how it can help expand your business’s horizons! Using a video and YouTube as a medium may allow others to engage with your content that wouldn’t have done so before with a guide or eBook.