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What Is Personalized Marketing?
All forms of effective digital marketing have one thing in common: Personalization.
Why Reputation Management Matters in All Industries
The way a potential customer views your brand is incredibly important to your success, no matter your industry. If you’re viewed favorably, it may be easier for you to attract more business. On the other hand, if you’ve ...
Influencer Marketing vs Affiliate Marketing Whats the Difference?
Done right, influencer marketing can be one of the most powerful ways to help you achieve your brand’s online goals in a short time. It helps you connect with the most important figures in your industry so your ...
How To Reach Your Target Audience With Your Content
Let’s face it: No matter how hard you work to create the best web content, you’ve got competition.
Complementary Colors in Web Design
The colors used in website designs are crucial, and you probably picked up on that even before receiving formal web design training. Pleasing color combinations make people want to linger on websites, while ugly ones ...
15 Companies Doing It Right On Instagram
A picture is worth a thousand words and nowhere is this more important than online. There's nothing that works better for engaging with prospects than stunning, creative, engaging, visual content!
2 B2B Marketing Strategies You'd Be Foolish Not To Use
B2B marketing strategies are changing fast as new technologies transform the landscape. However, many businesses are way behind the times when it comes to implementing the latest techniques. In competitive markets, this ...
How To Create A Proper Careers Page
Businesses with a proper careers page can better find ideal candidates than those with a cluttered, unclear careers page. A business website is often the entry point for new customers and prospective employees alike, ...
What Is Influencer Marketing?
Celebrity endorsements have been around for ages in traditional marketing. Not only are their endorsements powerful among consumers, they lift the visibility of the brand they promote almost instantly. With the ...
5 Things Your Company Could Learn From Netflix
Ask people which business owners they look up and familiar names usually come up: People like Bill Gates, Richard Branson, and Elon Musk, for example. Ask them which brands they look up to, though, and the responses ...
9 Free & Easy SEO Tools To Bolster Your Marketing Efforts
Looking for free SEO tools that really work? The right SEO tools can go a long way toward helping you develop your online marketing strategy. Getting results doesn’t mean you have to run out and look for the most ...
How to Build a Brand Voice and Utilize Storytelling in Your Marketing
In today’s crowded digital world, brands need to stand out more than ever if they wish to succeed. The amount of noise on social media and the competition in search rankings is more intense than it has ever been, and ...
How to Write Effective Email Subject Lines (+ Examples)
Once upon a time, in the days of America Online and dial-up internet, it was exciting to receive email notifications. We got that same dopamine hit we get when we receive a social media or delivery notification of a ...
The Anatomy Of A Landing Page That Converts
If you use inbound marketing for your business, you probably have the same dream that we all do... creating that one landing page that turns every visitor into a lead. Its a nice dream to have, however, the reality is, ...
How to Utilize LinkedIn for Your Business
If you’re a member of the business world, you probably already know about the awesome benefits LinkedIn can bring you and your network. As a way to connect with your professional community online, LinkedIn allows ...
The Best Explainer Videos We've Ever Seen
Explainer videos are a great way to get content out to your target audience. The trend started with the big brands we're all aware of but a lot of smaller companies and small startup are beginning to enter the market.
B2B Marketing Vs. B2C Marketing: What's Different?
At heart, B2C and B2B marketing share plenty of similarities. After all, marketing basics are timeless: You want to convince prospects you have the solution to a serious problem or the answer to a burning question. And ...
How to Use Keywords to Penetrate New, More Profitable Markets
When your brand has reached a plateau with either traffic or revenue, it’s natural to look beyond these horizons. Whether your business growth has flatlined or simply have ambitions to jump into different or exciting ...