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7 B2B Website Design Best Practices You NEED To Follow
A business to business website needs to look professional and get to the point, right? While this may have been the case in the early days of browsing the web, users want more than just a functional website. They want ...
Color Theory: It's Okay to Be Green
Color psychology is one of those things that is difficult to grasp at first, but it plays a role in the behavior of consumers visiting a website. There is a lot of contradictory advice out there. Women and men both like ...
Page Rank Zero: What It Is and What It Means For You
For many years now, reaching the #1 spot in Google’s search results page has been considered the gold standard of SEO success. Recently, though, things changed in an unexpected way.
Tofu, Mofu, or Bofu? Aligning Your Content to Your Sales Funnel
As your prospects move through the buyers journey – and hence, through your sales funnel – they need different types of content to inform, motivate, and persuade them.
5 Tips to Start Your Own Facebook Group
Everyone knows Facebook is a great way to grow your business, especially if you’re in a B2C industry. Figuring out how to make the most of it, however, can be easier said than done. After all, companies’ organic reach – ...
Worst Video Marketing Mistakes That You NEED To Avoid
Video marketing is a great way to position your brand, attract attention to your product, service or business, show prospects the benefits, and maybe even get a laugh or two! Bad video on the other hand, can be ...
7 Ways To Align Your Sales & Marketing Teams
What's the relationship like between your sales and marketing teams? Often, in many businesses there's almost a type of sibling rivalry between these two teams. Your sales team might feel like marketing isn't generating ...
Top 6 Benefits of Putting Your Website On HubSpot
Content management systems are meant to be a one stop shop for planning out inbound marketing strategies, executing marketers’ plans and monitoring outcomes. While not all content management systems fulfill these ...
30 Video Marketing Stats That'll Have You Running to Purchase A Camera
Still stuck asking yourself if video marketing is worth it? Ready to purchase that flashy DSLR camera, but want to know when you'll see ROI? Marketers in all industries have realized the power of video in their social ...
How To Develop The Right Inbound Marketing Strategy
With companies of all industries using inbound marketing to attract customers, creating a comprehensive strategy that has a great impact is what will separate them from the competition. Depending on your inbound ...
My Journey as Marketing Manager of a Diamond HubSpot Partner Agency
“I’ve been so busy, I really need to update my LinkedIn profile to reflect what I’ve been working on over the past year” I said to myself as I drove home from my normal Saturday routine of playing racquetball. -- That ...
How Lead Nurturing Can Help You Increase Sales
Lead nurturing is one of the most important activities you can commit to as part of your sales and marketing processes. It recognizes and harnesses one of the most important facts about people: That most of them simply ...
Marketing KPIs You Need To Track To Grow Your Business
Marketing used to be a "shotgun affair." You'd run your print or radio advertising in as many outlets as your budget allowed and try to get your message out. If you did your homework, hopefully you chose to run your ads ...
Influencer Marketing: How To Identify & Select Your Influencers
Influencer marketing is one of the most powerful content marketing techniques, but often comes as new territory for even the most experienced marketers. Not only does influencer marketing boost brand advocacy efforts, ...
The Top 8 Benefits Of Personalized Marketing Strategies
Personalized marketing is rapidly becoming one of the most powerful trends in the online world.
A Dozen LinkedIn Tips You Need To Try
While millions of professionals use LinkedIn everyday to advance their careers and grow their business networks, LinkedIn offers marketers so much more. It's a common misconception that LinkedIn is solely for job ...
5 Examples of Great Facebook Ads (& Why They Work)
Facebook began as a way for people to connect and keep up with each other's lives(college students specifically). Today, with over 2.2 billion monthly active users, Facebook has become much more. In the not too distant ...
How to Share Company Videos on LinkedIn
So, you've created a new video blog or webinar and you're ready to share it with the world. Including your video in blogs and email campaigns is a good place to start, but what about social media? Every social media ...