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Social Media Marketing Vs. Content Marketing
Hello reader. I have an important question for you today: do you know the difference between social media marketing and content marketing? Both types of marketing share a common goal (promoting your brand), but they ...
3 Things You NEED to do to Prep for Your Next Trade Show
Industry trade shows provide valueable exposure for virtually all businesses involved. If you've got an upcoming trade show and booth locked in, awesome! You stand to generate significant buzz about your business and ...
3 Storytelling Tips for Creating Amazing, Honest Video Testimonials
Client testimonials are some of the first pieces of content that business leaders consider when updating their websites. Testimonials establish rapport and buyer trust, and back-up the value of your business's products ...
SEO Vs. Inbound Marketing: What’s the Difference?
What is SEO? Search Engine Optimization, or SEO, is a huge issue for companies looking to get found online. SEO is a kind of measure of how attractive your website is to the different search engines, such as Google, ...
How You Can Start Creating Effective Inbound Marketing Campaigns
I’ve been at this inbound marketing thing as a content writer for a while now, and I’ve seen some campaigns that totally went above and beyond expectations, and a lot more that have fizzled out and died all too quickly.
HubSpot Vs. Inbound Marketing Agency: What’s the Difference?
For some, the difference between a marketing software/platform provider such as HubSpot and an inbound marketing agency like Bluleadz is obvious. However, there are many who don’t know the difference between the two.
How to Build an Internal Inbound Marketing Team
So you’ve decided that your company needs to start doing some inbound marketing. The question now is “Should I build an internal team, or should I outsource?” It really comes down to two things:
How To Build an Empire With the Right Marketing Objectives
It's become an industry standard to provide relevant content and engage in conversation with your prospects. This helps to foster a more personable relationship with your followers that's unique from the competition. ...
What is Permission Selling?
I don't know about you, but I detest when somebody tries to sell me something out of the blue online or offline, especially if I’ve never even heard of their product or service before! Have you ever felt that browsing ...
Where is Your Prospect in the Buyer's Journey?
So you have a bunch of visitors, leads and customers browsing your site - great! Do you know how to cater to those people based on where they are in the buyer’s journey? The buyer’s journey consists of 3 stages and ...
Is Outbound Selling Dead?
As a career salesperson who loved selling because, for me, sales is always about helping people, I am so delighted to see the recent paradigm shift in what sales looks like today, vs. how it was when I was in the peak ...
The Best Way to Track Goals and Campaigns in HubSpot
You don’t know where you’re going if you don’t know where you’ve been… this remains true for your business objectives, goals and performance this year. Marketing analytics are treasure troves of data about how your ...
3 Pages on Your Website Perfect for Video Marketing
There’s no denying the power of effective video marketing. A well-crafted video strategy can boost engagement, increase conversions and help your target audience better understand who you are and how you can resolve an ...
The 4 Step Guide for Writing a Killer Video Script
Video marketing for business exploded in 2015, and the prediction for 2016 is that it’ll continue to grow. With this being said, how is your business planning to capitalize on this trend? Making videos for your business ...
6 Risks You’re Taking with Traditional Web Design
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” (Click to tweet!) Brian Halligan, HubSpot CEO & Founder
The How-To on Social Media Segmentation
While there are a number of practices businesses can use to connect with certain target audiences over social media platforms, there’s one that always seems to fly under the radar: segmentation. That is, the practice of ...
6 Tips for Getting the Most Out of Your Thank You Emails
Growing up, we were all taught about the importance of remembering our “pleases” and “thank yous,” and your website user experience should function the same way. The days of hand writing a thank you message are ...
4 Ways for Medical Billing Companies to Attract More Leads
We’ve all seen how the internet has revolutionized advertising and marketing – heck, I’m even talking to you through it right now! For medical billing companies specifically, standing out and attracting leads despite ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
