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The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
What Is a Subdomain? (+ Basics for Business Leaders)
All right, you have a shiny new website domain you just purchased from GoDaddy or an alternative domain name listing service. Now, you need to structure your new website so it's easy for you to manage and for your ...
Website Migrations: How to Complete a Migration to Improve Search Visibility (+ Checklist)
When you first created your business website, it’s possible that you did some research on available platforms and chose one that best fit your needs. However, those needs evolve over time. This could be due to scaling ...
The 10 Best A/B Test Tools to Test Your Way to Success (+ Tips)
Whether it’s a novel, a painting, a movie, a business mogul, or world champion, we have a tendency to look at a final product, see success, and feel envy or wonder at how it was achieved. We tend to view success as one ...
7 Website Optimization Tips to Prepare Your Site for Traffic Surges
One of the best things that can happen to your website, and online presence, is a surge in traffic. However, if you didn’t prepare for it, a swell can bog down performance, or worse, knock it offline. Disruptions can ...
6 Steps for Completing Your Website Migration From WordPress to HubSpot
Many businesses choose to take the leap and move their entire website from WordPress to HubSpot to gain access to better marketing metrics that help them make data driven decisions. Moving from one hosting platform to ...
Website Accessibility: 5 Ways Compliance Impacts Your Business
It is easy to get caught up in the many aspects of creating a website, which may cause you to forget about making your website accessible to those with disabilities. Website accessibility is essential for compliance ...
6 Mobile Optimization Best Practices to Boost Your Mobile Site Speed
What Is Mobile Optimization? Mobile optimization is a process used to ensure that your site visitors can view and engage with everything on your website when accessing it from a mobile device the same way they do on a ...
9 Website Accessibility Softwares That Help You Achieve ADA Compliance
Website accessibility is no longer an optional feature for your site to have. It is now mandatory for you to have a website that is inclusive for all users. Having an accessible website means you must comply with ...
Your Guide to Website Accessibility Standards (+ Compliance Checklist)
The internet has a host of information available to people globally, but some people have been denied access to this helpful content for one reason: There is a lack of website accessibility. Your business likely offers ...
3 Reasons Why Website Accessibility Should Be Your Top Priority
The concept of ensuring accessibility for all people is not foreign to businesses. Inclusion is a must nowadays, thanks in large part to the Americans with Disabilities Act (ADA), which passed in 1990, and the Americans ...
5 of the Best WordPress Website Examples (+ How to Build One)
Now that we’re well into the 21st century, having a website is non-negotiable. Not only does it affect your credibility, but it also functions as a primary touchpoint for customers to interact with your business. But ...
What Is Website Accessibility? 13 Guidelines You Need to Know
Building a website is easier now than ever before. Many companies turn to drag and drop solutions, or they find awesome templates in the content management system (CMS) platform they’re using. But once the site is up ...
What Is a Heatmap & How to Use It For Lead Generation (w/ Tools)
All website pages have a purpose, whether that purpose is to drive further clicks, qualify visitors, provide a solution, or even a mix of all of those things. Heatmaps and recorded user sessions allow you to see if your ...
How to Create a B2B Website That Will Skyrocket Your Leads
Growing conversion rates is a typical goal for marketers, but many fall short of achieving it. In a business to business marketing report, the Content Marketing Institute found 82 percent of B2B marketers said higher ...
How to Fix Common Website Error Codes (and 5 Tools to Help)
If you’re not a developer (as many of us aren’t), you’re probably not well versed in how to fix those pesky HTTP error codes that pop up to ruin your users’ web experience. But it’s important to know how to troubleshoot ...
4 Easy Changes That Will Boost Your Site Speed Quickly
Everyone wants a faster site. Site performance affects not only your page rank, but has been proven to be directly related to bounce rate. Simply put, a quick site = happy and engaged visitors. So, how do you get a fast ...
How to Conduct a Website Audit for User Experience
Digital marketing auditing is a broad topic and covers a lot of ground – everything from SEO and lead generation to content auditing, social presence, and email auditing – the list goes on and on. But at the end of the ...
8 Things a Website Audit Will Tell You About Your Company
In a recent post, we walked through the process of doing a complete website audit for your business or e-commerce website. An audit can give you plenty of useful insights into how your site serves your objectives and ...