Help your buyer and stop selling to them
You CAN shorten the sales cycle; it doesn’t take an exotic remedy or spell to do so. All it takes is a different approach – one that forces you to put yourself directly in the shoes of your prospect and ask “What would I want if I was this person?”
Sales Process Audit
Analyzing your current sales process to identify what’s actually effective, what needs refinement, and what key gaps or drop-offs are hurting your lead-to-customer conversion metrics.
Sales Process Flowchart
Taking discoveries from the audit and mapping everything out in a concise, step-by-step document that your sales team can use to valuably guide future prospects through your sales process.
Getting your sales team on-boarded with the HubSpot CRM, assigning all contacts to the proper sales owner, and ensuring each existing lead has the proper lifecycle stage attributed.
Prospect Fit Matrix
Building out a custom spreadsheet with detailed criteria and categories around your ideal “Low, Medium, or High” rated leads. This enables your sales team to accurately identify leads as they come through the funnel from marketing to sales.
Lifecycle Stage Segmentation
Defining what specific actions taken by prospects on your site and during your sales process that qualify them as a Lead, MQL (Marketing Qualified Lead), SQL (Sales Qualified Lead), or Opportunity.
A series of templated emails created for your sales team which they can use to target and nurture leads in your sales funnel based on various personalization criteria.
What Our Clients Think
Director of Digital Marketing
Gladstone Marketing Group
Bluleadz is Tops!
We've been working with Bluleadz for over 3 years, and throughout they have always been responsive, informative, interesting, as well as interested in hearing what we have to say, and extremely thorough. There's a great sense of teamwork as well. There aren't many 'obstacles', there are lots of 'opportunities' and we definitely recommend working with this 5-Star HubSpot Agency!
Pan Am Leathers
Improved Sales Significantly
Bluleadz manages our whole online marketing business. They create content, manage PPC, SEO and help with strategy. As a direct result of their work, we have been able to build a solid online retail business from scratch and it has also improved our wholesale business and brand awareness in measurable ways. I highly recommend them.
Who's a Good Fit?
You might be a good fit if you can identify with any of the following issues:
You aren’t currently utilizing a CRM and need guidance on the best one to choose. Or maybe you do use a CRM, but it’s old, ineffective, and your contacts and data are unorganized.
Poor Sales Processes
You have no set sales process and no visibility into the health of your sales funnel because of it. Or, you have a basic sales process but it hasn’t been updated or revisited in a while.
No Sales Content Support
Good vs. Bad Prospect Fits
You haven’t identified or mapped out criteria that distinguishes your various lead stages leaving your sales team uncertain on which leads to prioritize. Or, perhaps you have an idea of your good fit vs. bad fit opportunities, but haven’t built it out in a detailed manner that’s easy for your team to reference.
Inbound Sales FAQs
- We Don’t Have a Well Defined Sales Process, Can You Help With That?
Yes, identifying all key stages of your sales process and mapping those to a sales content strategy is something our team has vast experience with.
- Why is “Inbound” Sales Important?
The same way buyers have evolved to expect personalization from your marketing, they also expect the same valuable, informative journey once they convert into an SQL (Sales Qualified Lead) and enter your sales process. If that journey is inconsistent with what they’ve experienced thus far, you’ll continuously lose sales-ready leads. To learn more, Click Here.
- Can Inbound Sales Help us Close More Business?
Yes, modern sales strategies and sales teams that directly support inbound marketing initiatives always have a higher lead-to-customer percentage, shortened sales cycles and more efficiently align buyer & seller expectations. To learn more, Click Here.
- Can Your Team Call/Work Our Leads for Us?
No, our inbound marketing efforts will notably increase the amount of sales qualified leads you obtain over time and we can build targeted sales strategies to set your sales team up for success in this area, but we cannot directly work your leads for you.
- Do You Work With Our Sales Team as Well as Marketing?
Yes, in a multitude of ways. Working with our customer’s sales teams is essential to maximize the ROI of inbound marketing efforts.
- Would You Recommend Adding Inbound Sales Services to Our Inbound Marketing?
It depends on the current state of your sales department. If you have no sales process(es) in place, no existing sales content assets, no consistent CRM operation, and you’re still cold-calling leads, then you should absolutely consider these services. If you have some of the above in place, it may just be a matter of needing some refinement.
Get a Free Sales Consultation
Our sales pros will take a look at your current sales process and make suggestions on what can be improved