What the Hell is IGTV? | Marketing Minute #001
Hey guys, my name is Brian. Recently, we've been asked by a few of our clients to explain what IGTV is.
IGTV allows you to create your own television channel using long-form video content—vertical, fullscreen—for over 10 minutes long. One of the unique things is you can create your own channel, watch other peoples' channels, follow influencers, follow friends, follow other companies—competitors—and watch what they're doing.
It's Instagram's answer to YouTube. We cannot wait to see, over time, how companies, influencers, and individuals use this platform to create unique content.