Applying HubSpot Education to Every Aspect of Your Organization.
5 Reasons Every Marketer Should Get HubSpot Certifications
Categories
3 Long Form Types of Content Marketing That Rocked in 2018
When you sit down to start writing a piece of content, ask yourself: “What is the ultimate goal for this content?” Are you trying to drive the visitor to request more information about your services? Do you want them to ...
3 Things Every New Inbound Marketing Client Should Do When Starting Out
As a copywriter and content manager at Bluleadz, I’m always interested in finding ways to make the copywriting process easier for myself and my colleagues. The way to do this is to look at some of the biggest challenges ...
4 Ideas For Mastering Email Marketing During the Holidays
In the business world, the holidays represent a busy time of the year for many business-to-consumer (B2C) companies. Adobe forecasts that online sales in the United States alone will increase by 14.8% to more than $124 ...
How to Write Technical Content With No Experience
As one of several copywriters at an inbound marketing agency, I’m expected to be able to write for virtually any client that metaphorically (or, in some cases, literally) comes walking through our front door.
5 Common Grammar Mistakes to Avoid (And How to Do So)
Nobody’s perfect, myself included. We all are bound to make mistakes in our daily lives. However, few things can kill your credibility as a writing professional or reek of unprofessionalism (or can get stuck in a ...
10 Expert Tips For Writing Educational Content
When creating educational content for your business, it’s important to take a step back, decide what exactly you’re going to write and what the best way to approach the content is.
26 Business Blogging Resources to Get Your Content Marketing Started
As various industries change, companies may find that their marketing efforts aren’t evolving with them and are falling behind, becoming ineffective. For the majority of the past decade, we have been in what is ...
6 Tips for Writing Successful Marketing Content
Much like Liam Neeson’s character, Bryan Mills, from the movie Taken, I, too, have a very particular set of skills. But, instead of being a kickass former CIA operative who wields a gun (although I am a good markswoman ...
What to Consider When Optimizing a Blog in HubSpot
If you're a new HubSpot user, navigating the blog tool may seem like information overload. HubSpot blog tool is built out a bit differently than similar tools on other platforms. Namely, it integrates with everything ...
12 Blogging Statistics That Will Have You Creating Content
Blog, or “weblogs” have come a long way since the mid-90s, when the personal home pages essentially served as online diaries to share with friends and family.
SEO Best Practices That Make Marketing More Effective
Having strong, engaging, and informative content on your website is a must for any successful business or organization. This is the portal through which website visitors can learn about your business. But how do they ...