Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
What Is the Buyer's Journey? 18 Questions You Need to Ask (+ Template)
All marketing springs from your knowledge of your customers. For modern digital marketers – especially those who embrace the inbound way – that starts by gathering all your knowledge about your customers-to-be. The ...
15 Thought Leadership Content Examples to Learn From
A great content strategy is one that leverages many different tricks to appeal to the entirety of your intended audience. Practically every business owner or industry expert wants to be seen as a thought leader—someone ...
7 Great FAQ Page Examples That You Can Copy (+ Best Practices)
Clients and customers are bound to have a few questions about your products, services, or company. While we want to try and answer those questions in our web copy, blog posts, and content, it can sometimes be difficult ...
12 of the Greatest Unsubscribe Page Examples You Can Steal
No matter how hard you work to make your blog engaging and high-quality, it’s inevitable that some of your subscribers will choose to opt out of receiving new blogs from you. When it comes to lead generation, ...
18 of the Best Cold Email Templates to Get Warm Leads
Every salesperson would love for every lead to be warm so they could have an easier time starting off the relationship. But we can’t always get what we want, can we? "Cold" outreach is just a part of the process, and ...
12 Inbound Marketing Influencers You Need to Follow in 2019
Every now and again, even the best marketers need a little inspiration – someone to look up to who can be a role model for how to get stuff done. Following a marketing influencer, reading up on what they’ve done and ...
3 Things You’re Probably Doing to Drive Your Marketing Team Crazy
When you’re working with an inbound marketing firm to help you attract leads and convert them to customers, it’s important to have strong communication and a good working relationship. However, there are a few things ...
5 Reasons Manufacturers Should Use HubSpot’s Marketing Hub Starter
Inbound marketing is a major driving force in the success of many modern businesses – and manufacturers are no exception.
14 SEO Mistakes Your Company Is Probably Making (& How to Fix Them)
Voice search. Artificial intelligence. Google algorithm updates. Mobile-first indexing. It's difficult to keep up with the ever-changing world of SEO, but it's a must for marketers. Search engines like Google are ...
How to Get a Head Start on Your Pillar Page Content
In a previous article, I talked a bit about a new concept that’s gaining steam as a tool for companies to draw people to their websites and provide an impressive and meaningful set of resources: the pillar page. In that ...
Switching from Keywords to Pillar Pages and Topic Clusters
In the last article I wrote, I talked about how HubSpot removed their keywords tool and asked the question: “Are Keywords Dead?” Today, I’d like to talk about the new systems that are poised to replace keywords as the ...
Are Keywords Dead?
If you’re a HubSpot user who regularly plays (or I should say “played”) around with the keywords tool, you might have noticed something—namely, that the tool is now gone. Long-time HubSpot users have probably seen the ...
3 Website Tools You Should Use to Audit Your Website & Improve ROI
Your website’s a pretty important tool for getting leads and customers through the proverbial door. A well-made website can help you attract total strangers online, move them through your sales funnel, and turn them ...
Social Media Marketing Vs. Content Marketing
Hello reader. I have an important question for you today: do you know the difference between social media marketing and content marketing? Both types of marketing share a common goal (promoting your brand), but they ...
SEO Vs. Inbound Marketing: What’s the Difference?
What is SEO? Search Engine Optimization, or SEO, is a huge issue for companies looking to get found online. SEO is a kind of measure of how attractive your website is to the different search engines, such as Google, ...
How You Can Start Creating Effective Inbound Marketing Campaigns
I’ve been at this inbound marketing thing as a content writer for a while now, and I’ve seen some campaigns that totally went above and beyond expectations, and a lot more that have fizzled out and died all too quickly.
HubSpot Vs. Inbound Marketing Agency: What’s the Difference?
For some, the difference between a marketing software/platform provider such as HubSpot and an inbound marketing agency like Bluleadz is obvious. However, there are many who don’t know the difference between the two.
Can Inbound Marketing Work for My Medical Billing Company?
Medical billing services are an integral part of the medical industry. Medical practitioners simply cannot keep up with their expenses if they don’t have a strong system in place to take income from insurance companies ...