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6 Tips For Making Effective B2B Content Marketing Campaigns
A lot of people seem to think that marketing is only important for companies that sell products and services to consumers (B2C companies). However, businesses that sell products and services to other businesses (B2B ...
19 B2B Marketing KPIs You Should Be Measuring to Crush Your Goals
B2B marketing is a lot different from the B2C variety. The investment is larger, and it often requires buy-in from several individuals within a company. Therefore, it’s crucial to incorporate the practice of building ...
How to Build Your B2B Marketing Funnel to Grow Your Business
No matter which industry you work in, you’re likely familiar with enough jargon to start a new language. It’s esoteric. It’s a sure giveaway of who’s had experience doing what. In the marketing world, one of those terms ...
The 7 Best B2B Marketing Channels to Leverage for Business Growth
When you run a B2B company, you have to take into account additional considerations. How are you going to build long-term relationships with your prospects? How are you going to educate them on your benefits and ...
The Complete Guide to Developing a B2B Marketing Strategy
Marketing can be tricky. What worked last year may be passé today; and what works on a specific demographic may not work for yours. In addition, there are other factors to keep in mind, such as whether you’re a B2B or ...
7 Reasons B2B Inbound Marketing Is a Must to Accelerate Revenue
why?What do you know about marketing? Specifically, inbound marketing? In a world where trends are ever-changing and people expect instant gratification, it can feel nearly impossible to stand out from the crowd. What ...
The 12 Best B2B Product Page Examples That Fuel Sales
Product pages may be the last stop on your customers' journey—especially when you take the time to optimize them correctly for higher conversion rates. They're an essential component of digital marketing for all kinds ...
6 B2C Marketing Examples To Inspire Your B2B Campaign
In the B2B world, it’s often assumed there’s a wall between B2B and B2C.
Understanding Today's B2B Buyer & What it Means to Your Company
For most of today’s digital marketing experts, the modern B2B buyer is the white whale.
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