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11 Word of Mouth Marketing Strategies to Get Your Prospects Talking
Word of mouth marketing (also called WOM for short) is the form of marketing that tries to capture that all-powerful lightning in a bottle people know as “buzz.” Ideally, word of mouth would happen on its own as more ...
12 Creative Ways to Promote Your Ebook
Over the last few days, we’ve been talking about the best way to write an ebook. Writing an ebook is a great method for strengthening your content strategy, but it only makes a difference if people read it! You can gain ...
5 Inspirational Website Design Platforms You Should Focus on in 2019
As a designer/developer, we’re constantly challenged to design something outside the box. However, this isn’t always an easy task – designs can sometimes be subjective rather than objective. Nevertheless, this is good ...
What are the Most Important Email Marketing Metrics?
When it comes to reviewing your email marketing efforts, the "most important metric" really depends on what you set out to do with your campaign in the first place. What type of action were you trying to drive users to ...
Follow These 6 Best Practices When Writing an Ebook
If you’re a marketer who wants to make a positive impression on potential buyers, then you need ebooks as part of your digital marketing strategy. Ebooks communicate with prospects in their language, position you as an ...
How to Pick a Facebook Ad Type
According to Facebook, "1.6 billion people worldwide are connected to a small business on Facebook." That's not referring to daily or monthly users or even total accounts – it's just the accounts that actively follow a ...
Using Google Analytics to Find the Best Time and Day for Email Sends
Finding the optimal time to send an email can feel like a shot in the dark, especially when you're first ramping up your email strategy. However, you can take a lot of the guesswork out by using Google Analytics.
Setting a Budget For LinkedIn Ads: What You Need to Know
LinkedIn has the highest lead-conversion rate than any other social media channel at 2.74% – compared to Twitter (0.69%) and Facebook (0.77%), that’s almost three times higher than two of the largest social media sites.
The Most Important SEO Metrics to Monitor (and How to Analyze Them)
Deciding which SEO metrics to focus on is a vital part of marketing success.
What We Learned About Creating Pillar Pages
We here at Bluleadz have been crafting up some awesome pillar pages to share with our audience and provide more value on lengthy topics – check out our first live pillar page about developing a Facebook marketing ...
5 Ways You Can Find Your Customers' Pain Points
Understanding your customer's pain points is the cornerstone of a good content strategy. All web content should be useful to someone, and content can’t be useful unless it addresses a genuine need for a specific ...
7 Mistakes You're Making on Social Media (& Quick Fixes to Know)
Businesses and entrepreneurs are beginning to universally recognize the importance of a strong social strategy. But there are many common mistakes that brands are still making – and you could be too. Here are seven ...
5 Email Marketing Tips That You Need to Know for Your Next Send
Email marketing can be daunting. You put so much time and effort into crafting the perfect email, yet the email(s) don’t perform how you would want them to – or, frankly, you may be unsure how to even measure success.
3 of the Most Common Obstacles to Digital Storytelling
Your brand, each member of your team, and each one of your offerings can all have a story.
What Your Company Logo Says About Your Brand
Your logo. It's what people first notice about your brand. It represents – and is – your brand. But how does your company logo affect the way your brand is perceived?
8 Social Media Mistakes Most Companies Make & How to Fix Them
The top social media networks out there offer you access to billions of leads in real time. In that sea of possibilities, however, finding the right one is often like chasing the white whale.
What are Ways to Improve Google Quality Score?
As a part of paid search ads in digital advertising, your Google quality score is essentially a condensed scoring of your landing pages overall user experience, incorporating your ad relevance, click-through rates, ...
7 Email A/B Test Examples You Can Set Up in 90 Seconds
When it comes to using data effectively, email marketing has some huge advantages.