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3 Types of B2B Buyers & How to Win Them Over With Your Content
Many marketers and sales pros spend every day thinking about B2B buyers – but they may still find it difficult to understand where their prospective customers are really coming from.
How to Use Social Media Analytics If You're a Small Business Owner
Back in the day, most small businesses didn’t have big opportunities to grow their business through a promotion of any sort. An ad on a local radio station or a few hundred fliers were the most you could do on a low ...
What are the Most Important Video Stats to Focus On?
Utilizing video in your marketing strategy doesn't stop the second your uploads complete. To truly see results with video, you've got to follow up; analyze how well a given video is performing—and where it's hosted—and ...
26 Business Blogging Resources to Get Your Content Marketing Started
As various industries change, companies may find that their marketing efforts aren’t evolving with them and are falling behind, becoming ineffective. For the majority of the past decade, we have been in what is ...
12 Marketing Conferences You Should Be at in 2018
Marketing events are totally awesome. Marketing peeps, meeting and networking with other, like-minded, creative folks, great guest speakers and a chance to gain insight into the latest and greatest trends. Hey, not to ...
Which Paid Media Platform Should I Use to Promote My Campaign?
People often think that they can run all of their campaigns across all platforms. However, just because you can run your campaigns across all platforms doesn’t mean that you should.
8 Things a Website Audit Will Tell You About Your Company
In a recent post, we walked through the process of doing a complete website audit for your business or e-commerce website. An audit can give you plenty of useful insights into how your site serves your objectives and ...
The HubSpot Visual Builder vs. Coded Templates
When it comes to building a page template in HubSpot, there are two options: you can either build it using HubSpot’s easy-to-use Visual Builder or hand-code the template. Both options have pros and cons that should be ...
How To Choose A Messaging App For Marketing [Infographic]
Instant messaging apps are truly on the rise. In recent years, messaging apps have evolved as platforms purely dedicated to communication into networks that can provide brands with extensive global reach.
10 Great LinkedIn Groups for Tech Companies
LinkedIn is a must join social network for every professional, no matter what industry. The site offers a number of benefits to users like the ability to search for and find talent, look for a new job, prospect for ...
5 Tips to Get Your Website Noticed
No matter what type of website you have, you’ve got stiff competition. That’s true even for the most specialized B2B enterprise. If you’re the only business that does what you do, you still have to contend with ...
Link Building Tips for Boosting Business Visibility
Can a website without links rank well? Of course not. So, when someone says that link building is dead, this means that they’ve failed to adapt to the ever-changing nature of this SEO technique.
20 Traits You Need to Have To Succeed In a Digital Marketing Role
Thinking about pursuing a career in digital marketing – or wondering how you can be even more successful in the role you’re already in?
How to Implement Site Search in HubSpot (& 3 Reasons Why You Should)
Is site search important? Absolutely! Factors like site usability, navigation usefulness and user intent are 3 important aspects of websites that you can simplify by implementing site search in an appropriate way.
How To Write The Best Email Signature
When it comes to marketing, every touch point is important for establishing your brand, engaging with prospects and making an impression. One subtle, yet powerful touch point is your email signature. You probably write ...
Mastering Social Media Marketing: Lessons From 15 Brands
Today, if you're not on social media you may as well close your doors! It's a must have for driving sales, driving traffic to your website, and reaching the top talent when you're recruiting. The numbers are pretty ...
5 B2B Marketing Challenges (& How to Overcome Them)
Marketing to another business is not easy. Business heads know the tricks of the trade, making business to business marketing a top challenge for even the most seasoned marketers. Marketers face a variety of B2B ...
5 Inbound Marketing Best Practices You NEED to Implement
The inbound marketing megaphone has gotten clogged with voices over the years, and content has come in droves like a landfill tsunami coming for all of us. Consequently, it’s gotten harder and harder to distinguish your ...