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5 Tips For Interviewing a Subject Matter Expert in the IT Industry
Technical writing is HARD, especially for those of us who use our right brain and rarely think in terms of math or sequences. Sometimes, tech talk just goes right over our heads. Although we may speak different ...
Storytelling Marketing: An Overlooked But Foundational Tactic
As marketers, we live in an overly saturated environment with ads taking up a lot of our Google searches, social media feeds and more. Because we’re constantly trying to break away from the noise and make our products ...
10 Logo Shapes & How They Impact Us Psychologically
Any marketer who has ever done A/B testing knows that small changes in a design can make a big difference. Over the course of a year, the color of a button might influence hundreds more people to make a purchase that ...
Expert Advice to Improve Your Content Marketing Strategy
Here at Bluleadz, we are always striving to stay ahead of the curve when it comes to inbound marketing best practices. So, when we were recently invited to participate in a selective HubSpot Partner Agency online ...
How to Recognize Influencers on Social Media
The popularity of social media keeps rising. Statistics show that the number of global social media users has reached 3.196 billion in 2018. With the popularity of these channels, the number of your competitors using ...
Segmenting Your Contact Database in 5 Easy to Follow Steps
Your contact database is one of the most essential assets of your business. The contact database serves as the record of all your customer relationships – plus all of the relationships that are still in the process of ...
How to Land Better Conversions Through Your Nav Bar
You can drive all the traffic in the world to your website, but if those site visitors aren’t converting into customers, then your efforts are for naught. The navigation bar itself reduces your overall conversion rate ...
29 Alternative Search Engines to Shatter Your Dependence On Google
When it comes to online search, a couple of websites immediately come to mind. Of course there's Google, the number one search engine. It had around 63.9% of the market for search in 2017. Yahoo , and Bing make up ...
The Marketing Research Process in 7 Easy to Follow Steps
When people talk about the marketing research process, they have a tendency to make it sound unbelievably complicated. Sure, marketing research is research, and in research, details matter.
6 Social Media Blunders From the Past Year
If you engage in social media marketing the ultimate goal is always to take a post viral. It's a great way to draw attention to your company, your products and your services... except when it isn't! Social media ...
12 Of The Greatest Landing Page Examples & Expert Advice On How To Improve Them
The purpose of a landing page is to get your website visitors to convert to the next stage in the buyer’s journey. There is no doubt a bunch of awesome landing pages out there that follow all of the important best ...
Simple Changes That Will Modernize Your Manufacturing Website
Over the last few years, many brands have changed the way they think about manufacturing websites – and it’s about time, too!
Electronic Billboards vs Digital Marketing: Where to Spend My Budget?
Thinking about trying out an electronic billboard to boost your marketing efforts? Electronic billboards are quickly replacing old-fashioned billboards as the method of choice for getting the attention of commuters. ...
25 Eye Opening YouTube Statistics [Infographic]
Launched on Valentine's Day in 2005 by 3 Paypal employees as a video sharing website, YouTube has changed the way video is delivered online. It's a platform that has given some users worldwide recognition (who doesn't ...
Why Your Customers Want More than a Form On The Contact Page
When you’re looking at your site analytics, do a lot of your visitors land on your contact page but fail to follow through? If so, then you may need to tweak your Contact Us page on your site. The goal is to gain a lead ...
Creating a Custom Module in HubSpot: A Step by Step Tutorial
As a designer/developer here at Bluleadz I have learned that you should not only develop templates that are easy to use, but you should also develop templates that allow any individual to customize a page with ease.
9 Clever Web Designs to Inspire a Creative Block
It happens in the life of nearly every creative at some point – a block. Whether you’re overworked and under-inspired, or there are outside stresses at play, if you can’t come up with anything new, look to the world ...
Email Marketing Stats and Tips to Guide Your 2018 Strategies
As email marketers, we want our every strategy to be data-driven and not actual guesswork. That's why we dedicate our time to check the statistics so that we would know what works and what's not worth trying.