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How To Set Up Social Media Publishing in HubSpot
HubSpot's Social Publishing tool allows users and businesses to post directly to all of their social media channels—including Twitter, LinkedIn, Facebook, and Instagram—from directly within their HubSpot portals.
What is Google Quality Score, and How Can I Improve My Quality Score?
Anyone involved in PPC and digital advertising on Google must take into account their Google Quality Score. After all, this is the score that Google uses as a major factor in determining the overall cost of your ...
4 Ways to Crush Your Next Digital Marketing Interview
If you're looking for your dream digital marketing job the playing field is more competitive than ever before. As the digital landscape continues to evolve, employers are gaining more of an understanding of what can be ...
Retina Images in Email: How to Create Them the Easy Way
Let's face it: email design is like the Wild West—antiquated and untamed. Coding an email feels like taking a time machine back to the days before the Web Standards Project helped normalize web development. Not only do ...
How To Edit an Author Profile in HubSpot
If you're creating a company blog with multiple content authors, one essential step you should take is making sure you update all Author Profiles with current information. By this, I mean information abouttheir personal ...
Features of HubSpot's Analytics Tools
Marketers in businesses new to HubSpot, whether they're switching from WordPress or any other CRM, often have to relearn the ropes inside their Marketing portal. If you're in that boat, then getting over the initial ...
5 B2B Marketing Strategies To Utilize On LinkedIn
When it comes to B2B marketing strategies, LinkedIn is the king of social media. LinkedIn boasts an incredible 500 million users and 9-10 million active job postings at any given time. Some industries, including ...
6 Tips for Writing Successful Marketing Content
Much like Liam Neeson’s character, Bryan Mills, from the movie Taken, I, too, have a very particular set of skills. But, instead of being a kickass former CIA operative who wields a gun (although I am a good markswoman ...
Email Subject Line Examples That Scream [Open Me!]
Email marketing is one of the most versatile tools in any marketer’s toolkit. For one thing, it’s the single most scalable element of any marketing plan: You can send an email to a hundred people, a thousand, or a ...
10 of the Best Digital Marketing Agencies to Work For in Tampa
Tampa is an exciting city with plenty of warm weather, beautiful beaches and attractions like Busch Gardens and Lowry Park Zoo! It's a fun city offering plenty of nightlife, great restaurants an a great quality of life.
3 Essential Marketing Strategy Tools
The key to any successful marketing initiative is a plan, and the best way to create a plan is to look back on previous efforts. Monthly analytics should be the first thing you consider when developing a new campaign. ...
12 of the Very Best Sales Groups on LinkedIn
When your a sales professional and want to stay on top of your game, you need to keep track of new trends and techniques, understand the psychology of selling and keep abreast of changes in your industry.
60 Marketing & Sales Acronyms Everyone Needs to Know [Infographic]
Marketing and sales acronyms are an easy way for those within a specific field to communicate about common knowledge, processes, procedures and tasks.
The Best Questions to Ask Subject Matter Experts
Getting up to speed with a new client is one of the most difficult parts of any digital marketing project. This is particularly true for copywriters, who must essentially become experts on new subjects and write ...
3 Simple Steps to Create Lazy Loading Images In HubSpot
Images are almost always the #1 reason for a slow website. Even if all of your images are optimized and sized correctly, they can still cause performance issues, especially on longer pages that have lots of images—a ...
How to Apply Amazon's Business Practices to Your Own Small Business
Your business may not ever be as large or prolific as Amazon, but there are still numerous lessons you can learn from the e-commerce giant. Keep reading to discover some of them and how to incorporate them into your ...
How to Turn Your Manufacturing Website Into a Lead Generating Machine
Manufacturing is often thought of as creating something new and fine-tuning it to be the best. This is also true for the process of marketing manufacturing companies and their products and services. To get the most out ...
5 Organizing Tips for Digital Marketers
I’m known as the “Organization Ninja” at Bluleadz. I’m very organized about pretty much every aspect of my life, but especially when it comes to my role as an Inbound Marketing Consultant (IMC).