
With 20+ years of advertising experience, I've written for many brands across all forms of media. Today, I put that experience to work for clients as an inbound marketer. A WMU graduate, I moved to Florida for year-round boating. When not on the water, I enjoy traveling (25 countries and counting).
Bluleadz Marketing
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6 minutes
A Step-by-Step Guide to Prep Your Data for a Successful HubSpot Import
If you’re a mid-market SaaS sales leader staring down a HubSpot migration, you’re not “doing a little housekeeping.” You’re performing open-heart surgery on your revenue engine while the patient (your pipeline) keeps ...
Sales
Sep 24, 2025
Bluleadz Marketing
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7 minutes
How HubSpot's New AI Tools Are Transforming Mid-Market SaaS Sales
The SaaS Sales Shift: From Fragmented to Unified The life of a mid-market SaaS sales leader has always been a balancing act. You're asked to scale revenue, increase efficiency, and gain a clear view of your data, but ...
Sales
Sep 18, 2025
Bluleadz Marketing
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5 minutes
HubSpot Acquires Cacheflow to Add Native CPQ Power to Commerce Hub
HubSpot continues to enhance its platform with the recent acquisition of Cacheflow. This is part and parcel to HubSpot's overarching goal of "Solving for the customer." But, what does this mean for HubSpot's users ...
HubSpot
Oct 14, 2024
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Bluleadz Marketing
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7 minutes
10 Copywriters Who Became Successful Authors (So There's Hope for You)
Copywriters are good with words, stringing together sentences, and tossing off clever one-liners. Sounds like the perfect candidate for an author, right? Well, not everyone who’s good with words is necessarily good at ...
Marketing
Mar 23, 2019

Bluleadz Marketing
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4 minutes
Self-Editing Sucks, and Science Says So
You’ve just completed an amazing blog article. It was a well-thought-out piece, chock-full of quotes and statistics – even a little bit of well-placed humor. Now, there’s only one thing left to do: hit send! But then, ...
Marketing
Feb 07, 2019

Bluleadz Marketing
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5 minutes
How to Write for Readability
Are you writing readable content? It may seem like a silly question, but readability needs to factor into everything you write, from the shortest social media tweet to the most comprehensive whitepaper. If your audience ...
Marketing
Jan 06, 2019

Bluleadz Marketing
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7 minutes
5 Causes of Blogger’s Block (+ 10 Cures)
Of course you’ve heard of writer’s block. But bloggers feel the pain too. Whether you’re just musing on your own or writing for a client on any given topic, sometimes words can be terribly elusive.
Marketing
Jun 13, 2018

Bluleadz Marketing
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9 minutes
Writers in Movies: Which Type Are You?
Movies about writers often portray us in an unflattering light. We’re depicted as crazy, dangerous, and drunk. When they do try to paint a better picture of us, we usually wind up as obnoxiously quirky or overly ...
Most Popular
May 29, 2018

Bluleadz Marketing
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4 minutes
How to Write About Something — When You Know Nothing
“The interface hybrid system draws power directly from the hot aisle platform, allowing internal units to transfer efficiencies that create robust and responsive programs.”
Marketing
Apr 24, 2018

Bluleadz Marketing
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1 minutes
How To Edit an Author Profile in HubSpot
If you're creating a company blog with multiple content authors, one essential step you should take is making sure you update all Author Profiles with current information. By this, I mean information abouttheir personal ...
Marketing
Mar 01, 2018

Bluleadz Marketing
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2 minutes
The Best Questions to Ask Subject Matter Experts
Getting up to speed with a new client is one of the most difficult parts of any digital marketing project. This is particularly true for copywriters, who must essentially become experts on new subjects and write ...
Marketing
Feb 09, 2018
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.