Applying HubSpot Education to Every Aspect of Your Organization.
5 Reasons Every Marketer Should Get HubSpot Certifications
Categories
How to Create and Enroll Contacts in a HubSpot Sequence
Automation in the sales department streamlines essential processes, like nurturing relationships with prospects and opportunities. This frees up time for your salespeople without sacrificing that personal, human ...
The Do's and Don'ts of Managing Customer Education
Before we dive into the do’s and don’ts of managing customer education, let’s clarify what it even is. Put simply, customer education is the act of companies providing consumers with the information and knowledge they ...
4 Tips You Need to Know to Foster A Successful Client Relationship
Regardless of what industry you work in, it’s no surprise that a strong relationship with your clients is crucial to your success and their success. And while managing the client relationship can sometimes be ...
How to Set Up HubSpot's New Meetings Tool
The HubSpot meetings tool – part of the Sales Hub – is a great asset because it cuts down on the back and forth that is often involved in setting up a time to meet with prospective customers. This tool allows you to ...
A Quick Understanding of Google's Featured Snippet (+ How To Win It)
Whether you’re new to blogging or have been blogging for some time, there’s always room for improvement. Google’s incorporation of featured snippets on a search engine results page provides a whole new way for you to ...
3 Ways Throwing Shade Can Secure Your Competitive Positioning
I make it a habit to look at billboards when I’m driving. Safety first, of course, but when I’m in standstill traffic, it can serve as a form of entertainment. Being in the marketing industry, I will say I have pretty ...
How To Effectively Use Storytelling in Marketing
In my last blog post, I covered the importance of storytelling in marketing. Now that I’ve covered the “why” aspect, it’s time to dive into the “how.” How do you tell not just a story, but the right story?
Storytelling Marketing: An Overlooked But Foundational Tactic
As marketers, we live in an overly saturated environment with ads taking up a lot of our Google searches, social media feeds and more. Because we’re constantly trying to break away from the noise and make our products ...