Now more than ever, your social media presence matters.
People turn to social to learn more about your brand, what you do on a daily basis, and how your products and services stack up to your competitors.
Social media is a major element of any comprehensive inbound marketing strategy. And with so many different social channels to manage – Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, and more – it can be like juggling too many balls in the air.
All of these platforms are important for effective social media marketing, but keeping track of your channels and regularly posting and engaging on them can take time. Like, a lot of time.
So, to save you the stress, the best way to manage your engagement across multiple channels and platforms is through the use of social media management tools.
Social media management tools allow you to not only keep track of your posting and engagement with prospects; you can also schedule posts across multiple channels, monitor any mentions of your company, track and analyze performance, and much more.
The variety of social media management tools out there can be a bit overwhelming, for both the novice and the advanced user.
How do you choose the best management tool to meet your needs? How do you know what features to choose?
Luckily, some of the best tools don’t require you to give up your credit card. Yes, they’re absolutely free (with in-app purchases and upgrades, if you so choose).
Here are some of the best free social media management tools available to help you manage your social media presence in 2019 and beyond!