In this era of close alignment between sales and marketing, sales enablement is growing as a buzzword and sales enablement tools are becoming more popular.
What exactly is it? Sales enablement refers to empowering your sales organization with all the tools, information, and content it needs to engage decision-makers.
These days, sales enablement tools are more important than ever, since sales pros need to stay on top of the buyer journey from beginning to end. This is especially vital in the world of B2B: If you don’t follow up, a sale that seems like a sure thing can easily fall by the wayside.
It’s crucial that good sales enablement tools connect seamlessly with your existing technology stack. At the same time, a truly useful app has to be available everywhere: Sales teams are always on the go, so cloud delivery is the perfect solution when it comes to exceptional sales enablement.
After looking far and wide for the best sales enablement tools around, the team at Bluleadz has some recommendations you might want to keep under your hat (or, you know, in your sales office – it’s your deal.) It’s tough to narrow it down to just 11!
Check out these awesome sales enablement tools and be enlightened.
The 11 Best Sales Enablement Tools in 2018
1. HubSpot CRM
HubSpot CRM is the big winner when it comes to delivering aligned sales and marketing in a sleek way. Both efficient and effective, it combines Customer Relationship Management with a suite of top tools for Web design, email marketing, social media management, and much more.
Everyone knows that faster onboarding means greater productivity. Showpad offers contextual sales training that makes it happen. Self-driven, engaging sales training in bite-sized chunks will get your reps up to speed on any device. It even enables live practice and sales role plays.
The Guru philosophy is simple: Seamless unification of sales, marketing, and customer service. It ensures updates to sales collateral instantly refresh the support knowledgebase so everyone has the right info every time. Slack integration facilitates cross-functional teamwork.
ClearSlide does it all. The key to the platform is its CRM and built-in data analytics, but these also cascade down to make the other features really responsive. Sales content management, guided selling, and integrated communication are all handled from an intuitive, powerful interface.
DocSend centralizes sales and marketing collateral in a friendly way that helps with enthusiastic adoption. It handles version management for you, moves documents between teams and devices without using email, and presents snappy analytics to show a document’s entire journey.
Conga makes digital transformation easier. It focuses on proposal and contract management, an area where many B2B sales pros have complaints about their current processes. Full lifecycle document management and generation take the guesswork out from first draft to signature.
As enterprises accrue more knowledge, facts often becomes a lot harder to find. Bloomfire helps to fight off information creep. It equips you with a knowledge sharing platform that makes sharing information across silos transparent. You can surface anything with a single search.
BuzzBoard is a comprehensive AI-driven analytics and decision support platform especially for sales pros focused on the SMB space. It micro-segments prospects through a huge array of fresh prospect data, accelerates custom content creation, and even generates its own lead scores.
Sudo brings Slack-enabled AI to the next level as a “virtual sales assistant” you use right from your favorite chat app. It keeps all your data and documents up to date by connecting to your CRM, Google Apps, contacts, email, and tasks. It also acts for you to manage lead interactions.
Tiled is a communication platform that links inside and field sales teams so they can coordinate even better. You can engage your customers with data-backed insights, then collaborate with team members through slick shared screen experiences on any device, anywhere in the world.
Custom sales collateral is the king of B2B, but bringing savvy personalization to video is tough. Consensus breaks you out of resource-intensive workflows by automating the whole process of interactive demo development. Each stakeholder can have their own custom video experience.
Sales enablement tools are a core part of a modern digital sales and marketing strategy. If you don’t have a CRM in place yet, we definitely recommend HuSpot CRM to start.
Not only does the HubSpot CRM do all kinds of astounding things – easily replacing many of the other options on our list – but it’s free for a contact database of up to one million.
Any of these tools can help you bring your “A” game in sales, so don’t overlook the chance to make them a part of your sales team operations.