Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
12 Recruiting Metrics That Help Streamline Your Process
Recruiting has the potential to be a major drag on the speed and sophistication of your business. The more crucial a given hire is, the longer it will take to fill that spot. That can leave you sidelined for months ...
Outreach Marketing Ideas Your Marketing Team Can Get Behind
In marketing, as in life, it’s as much who you know as what you know. Sales professionals realize building relationships is their North Star. It helps them grow, improve, and hit ever-higher heights of success. ...
Closing a Sales Deal Soon? How to Survive That Dreaded Waiting Period
So, a qualified lead trickled down the sales pipeline, you ran a successful discovery call, and developed and delivered a top-notch proposal. Now, you wait. And wait. And wait. You might think you’re waiting forever, ...
Self-Education In Digital Marketing: How to Elevate Your Skills
We've all heard the dreaded two words that circle around the workforce. Skills gap. Employees. Leaders. Recruiters. Everyone shudders at this phrase. For employers and recruiters, it means they're not finding candidates ...
6 Steps to Starting a Successful Blog in 2019
Starting a blog is a commitment that should be taken seriously. While you may be eager to get started writing and publishing blog content, you need to determine your blog’s purpose. Before you decide what to write ...
How Content Managers Can Get Sales Teams to Use Marketing Collateral
It’s a fact of life: Your fancy new NordicTrack won’t help you lose weight if you don’t get on it. Duolingo won’t help you finally learn that language unless you click the email notification and study. And your ...
Why Real-Time Data Increases Customer Experience
The entire world of business has shifted into a customer-centric mode, where audiences and regular customers influence much of what’s happening behind the scenes. It’s all about improving the general customer experience ...
7 Performance Evaluation Methods for Your Employee Review Process
Your employees show up to work every day, but are they really moving the needle? In today’s data-driven culture, everyone is tracking their bottom-line performance metrics. While this is crucial, it only represents end ...
Wondering How to Be a Good Marketer In a Company? Adopt 7 Daily Habits
Consistent success in any part of life is the result of good habits. Building positive habits daily points the way to how to be a good marketer in a company – and winning elsewhere in life. Of course, anyone who’s ...
4 Mistakes Sales Managers Make That Push Reps Away
In the work world, there are few more mission-critical relationships than the one between a manager and his or her direct reports. If this relationship is healthy, it drives success. It empowers your team and provides ...
8 Inspiring Content Marketing Examples In the Financial Industry
We all know content marketing moves the needle on online lead acquisition. When it comes to interesting content, however, some industries have a tough time getting away from their stodgy image. As a general rule, for ...
How to Drive Revenue Through the Flywheel: A CEO's Perspective
Driving business revenue requires collaboration in all departments. Unfortunately, the dreaded silo continues dragging many organizations down. These walls exist between teams and even within the hierarchies of ...
How to Write About the Same Topic Without Going Crazy
The life of a copywriter can be exciting at times. You get to expand your knowledge about a variety of industries, learning the ins and outs of fields you’ve never been exposed to and getting a better understanding ...
How to Launch Your First Employee Brand Ambassador Program
Brand ambassadors are the people whose opinion is so influential, they get others through your door. Customers and qualified job candidates are both attracted by brand ambassadors, who have the clout to get people to ...
6 Things Your Net Promoter Score Reports Need to Include
Net Promoter Score (NPS) is one of the most important metrics in your business. It not only shows your level of customer service success, but gives you a barometer of the overall health of your brand. By telling you ...
7 Customer Service Performance Metrics That Managers Need to Measure
Customer service can be one of the most stressful parts of a business. It’s also easily one of the most important in how your brand is perceived. By the time customer service is involved, people may already be annoyed ...
12 Inbound Marketing Influencers You Need to Follow in 2019
Every now and again, even the best marketers need a little inspiration – someone to look up to who can be a role model for how to get stuff done. Following a marketing influencer, reading up on what they’ve done and ...
Self-Editing Sucks, and Science Says So
You’ve just completed an amazing blog article. It was a well-thought-out piece, chock-full of quotes and statistics – even a little bit of well-placed humor. Now, there’s only one thing left to do: hit send! But then, ...