Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
3 Long Form Types of Content Marketing That Rocked in 2018
When you sit down to start writing a piece of content, ask yourself: “What is the ultimate goal for this content?” Are you trying to drive the visitor to request more information about your services? Do you want them to ...
6 Awesome Lessons to Learn From a Lost Sale
We all love winning. But the truth is sometimes we learn more by losing. Thomas Edison tried literally hundreds of different materials for the lightbulb before stumbling upon the carbon filament that lead to his ...
7 of the Best Success Quotes to Read When You're Feeling Defeated
Success is worth seeking and fighting for – but it rarely comes easy, no matter who you are. Even the greatest success stories include hardship, setbacks, and dark times. Iconic leaders whose works shape our world today ...
New Lead Qualification Framework to Identify Right-Fit Prospects
If your sales team is at all invested in inbound sales best practices, then they've probably – definitely – heard of BANT: the lead qualification framework used in a discovery/exploratory call that asks prospects about ...
Ebook Formats 101: Finding the Best Format For You
An ebook can be an incredibly valuable part of your marketing mix. You can use them: As a lead magnet to entice people to join your email subscriber list. In the Consideration phase to help leads define their buying ...
9 Customer Service Blogs Your Team Should Be Following
Good customer service rocks, right? And you want your brand to be known for good customer service, don’t you?
Sales and Marketing Are Butting Heads (+ How to Overcome 4 Issues)
In today’s inbound world, sales and marketing alignment is more important than ever. With would-be customers doing so much product research online, aligning these natural allies is crucial to capturing attention and ...
Why Every Salesperson Needs to Conduct a Win Loss Analysis
For everyone in a company to be moving in the right direction, each player has to know the metrics that represent success for them. All departments – from sales to marketing to operations and products – have their own ...
How to Design an Ebook That Entices More Downloads
Wondering how to design an ebook? You’ve come to the right place! While many people believe “text is dead,” it couldn’t be further from the truth. In fact, research has shown longer content pieces are most likely to ...
Inbound Customer Service 101: What It Is and How It Differs From Outbound Service
Customer service is often thought of as reactive: People call you with problems and you respond, providing the individualized care they need to move on with their day. You can anticipate the kinds of questions people ...
How to Build a Talent Pipeline When Growing Your Business
As a talent manager, you have a tough job of weeding through countless resumes and LinkedIn profiles and interviewing a bunch of eager individuals to find the perfect candidate for a job position. Once it’s filled, your ...
4 Tips for Auditing and Cleaning Up Your HubSpot Workflows
Do you find yourself looking at your HubSpot workflows and thinking, “Why did I create this?” Or have you searched for something and found that there are workflows that are similar, leading to double enrollment for ...
How to Conduct a Website Audit for User Experience
Digital marketing auditing is a broad topic and covers a lot of ground – everything from SEO and lead generation to content auditing, social presence, and email auditing – the list goes on and on. But at the end of the ...
How to Write an Ebook Fast: Your 30 Day Challenge
Wondering how to write an ebook fast? You’ve come to the “write” place! The Bluleadz 30 Day Ebook Challenge is here to help reach your ebook goal.
12 Recruiting Metrics That Help Streamline Your Process
Recruiting has the potential to be a major drag on the speed and sophistication of your business. The more crucial a given hire is, the longer it will take to fill that spot. That can leave you sidelined for months ...
Outreach Marketing Ideas Your Marketing Team Can Get Behind
In marketing, as in life, it’s as much who you know as what you know. Sales professionals realize building relationships is their North Star. It helps them grow, improve, and hit ever-higher heights of success. ...
Closing a Sales Deal Soon? How to Survive That Dreaded Waiting Period
So, a qualified lead trickled down the sales pipeline, you ran a successful discovery call, and developed and delivered a top-notch proposal. Now, you wait. And wait. And wait. You might think you’re waiting forever, ...
Self-Education In Digital Marketing: How to Elevate Your Skills
We've all heard the dreaded two words that circle around the workforce. Skills gap. Employees. Leaders. Recruiters. Everyone shudders at this phrase. For employers and recruiters, it means they're not finding candidates ...