Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
6 Tips to Drastically Increase Your LinkedIn Engagement
Whether you have an online business or are a professional building your network, LinkedIn is a valuable social platform that you need to have in your arsenal. With over 610 million users, there's a wealth of networking ...
8 Ways to Promote Your Professional Development Program
Many companies now offer professional development programs for personnel who want to expand their horizons. In addition to providing great training, it helps pinpoint personnel who want to go the extra mile. In ...
The Pumpkin Plan: The Best Growth Strategy for Sustainable Success
One of the hardest things about business growth strategies is that they often require big decisions that involve eliminating products or services. Most organizations are familiar with making difficult calls to end big ...
How to Use HubSpot's Content Strategy Tool to Crush SEO
Like it or not, search engines are getting smarter and smarter – now, search engines are better at understanding the intent behind a search query, which is why the results are getting more and more tailored to each ...
3 Long Form Types of Content Marketing That Rocked in 2018
When you sit down to start writing a piece of content, ask yourself: “What is the ultimate goal for this content?” Are you trying to drive the visitor to request more information about your services? Do you want them to ...
6 Awesome Lessons to Learn From a Lost Sale
We all love winning. But the truth is sometimes we learn more by losing. Thomas Edison tried literally hundreds of different materials for the lightbulb before stumbling upon the carbon filament that lead to his ...
7 of the Best Success Quotes to Read When You're Feeling Defeated
Success is worth seeking and fighting for – but it rarely comes easy, no matter who you are. Even the greatest success stories include hardship, setbacks, and dark times. Iconic leaders whose works shape our world today ...
New Lead Qualification Framework to Identify Right-Fit Prospects
If your sales team is at all invested in inbound sales best practices, then they've probably – definitely – heard of BANT: the lead qualification framework used in a discovery/exploratory call that asks prospects about ...
Ebook Formats 101: Finding the Best Format For You
An ebook can be an incredibly valuable part of your marketing mix. You can use them: As a lead magnet to entice people to join your email subscriber list. In the Consideration phase to help leads define their buying ...
9 Customer Service Blogs Your Team Should Be Following
Good customer service rocks, right? And you want your brand to be known for good customer service, don’t you?
Sales and Marketing Are Butting Heads (+ How to Overcome 4 Issues)
In today’s inbound world, sales and marketing alignment is more important than ever. With would-be customers doing so much product research online, aligning these natural allies is crucial to capturing attention and ...
Why Every Salesperson Needs to Conduct a Win Loss Analysis
For everyone in a company to be moving in the right direction, each player has to know the metrics that represent success for them. All departments – from sales to marketing to operations and products – have their own ...
How to Design an Ebook That Entices More Downloads
Wondering how to design an ebook? You’ve come to the right place! While many people believe “text is dead,” it couldn’t be further from the truth. In fact, research has shown longer content pieces are most likely to ...
Inbound Customer Service 101: What It Is and How It Differs From Outbound Service
Customer service is often thought of as reactive: People call you with problems and you respond, providing the individualized care they need to move on with their day. You can anticipate the kinds of questions people ...
How to Build a Talent Pipeline When Growing Your Business
As a talent manager, you have a tough job of weeding through countless resumes and LinkedIn profiles and interviewing a bunch of eager individuals to find the perfect candidate for a job position. Once it’s filled, your ...
4 Tips for Auditing and Cleaning Up Your HubSpot Workflows
Do you find yourself looking at your HubSpot workflows and thinking, “Why did I create this?” Or have you searched for something and found that there are workflows that are similar, leading to double enrollment for ...
How to Conduct a Website Audit for User Experience
Digital marketing auditing is a broad topic and covers a lot of ground – everything from SEO and lead generation to content auditing, social presence, and email auditing – the list goes on and on. But at the end of the ...
How to Write an Ebook Fast: Your 30 Day Challenge
Wondering how to write an ebook fast? You’ve come to the “write” place! The Bluleadz 30 Day Ebook Challenge is here to help reach your ebook goal.