Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
The Do's and Don'ts of Managing Customer Education
Before we dive into the do’s and don’ts of managing customer education, let’s clarify what it even is. Put simply, customer education is the act of companies providing consumers with the information and knowledge they ...
8 Customer Service Podcasts You Need to Listen To
Podcasts are a quick way to learn more about any topic that moves you. They’re great for your commute, lunchtime, or unwinding after work. Many people who have trouble plowing through dry written material get a new ...
Want to Grow Your Business in 2019? Get SMART About Marketing Goals
By planning out your marketing goals for 2019 using the SMART method, you’re already ahead of the game. Having SMART goals – goals that are specific, measurable, attainable, relevant, and time-bound – in place for your ...
How to Develop a YouTube Marketing Strategy
YouTube is the world's second largest search engine and a cornerstone of video marketing. While the benefits of the platform are clear, getting started with YouTube and creating an effective video marketing strategy is ...
5 Sales Reports You Need to Get From Your Sales Team
The best marketing and sales organizations are driven by data. Data facilitates improvement. Your sales strategies, responses to lead questions and objections, and ability to bring informative content to bear on the ...
How to Start a Professional Development Program For a Marketing Team
A talent development program is one of the best investments you can make in your people. Done right, it can become a wellspring of future leadership that adds value throughout the organization. This could mean more ...
How to Perform a Win Loss Analysis (and What to do With Your Findings)
Winning feels good, right? To develop a top-notch sales team, it’s important to keep track of what you’re winning, not just how often you do it.
How to Build a Company Culture to Encourage Ownership of Failure
I studied criminal justice with the intent of attending law school. Now, I'm the CEO of a growing inbound agency. This is not necessarily a linear path. In fact, as you can see by my educational background, I had to ...
Reasons Your Marketing Team Is Burning Out In the Fast Paced Digital World
Burnout is a perennial problem in today’s fast-moving, always-on world. Everybody has to work, but burnout saps your teammates of the energy and creativity to be excellent. Burnout has many definitions, but it all comes ...
4 Smart Lists You Should Set Up in HubSpot to Master Lead Segmentation
One of the most important parts of any marketing campaign is tracking the right metrics. In some cases, a clear distinction can be drawn between metrics that represent real performance and the ones that may be fun to ...
This Is What Your Managers Want in a Leadership Development Program
Managers are some of the most important people in your entire organization. There’s a whole host of reasons why.
11 Metrics You Need to Include When Setting Up Your Sales Dashboard
A CRM that provides total visibility into deal flow is essential in modern selling. Especially in B2B, sales professionals need to understand where each of their leads has been and where they may be going. This is ...
Inbound Marketing for Startups: How to Achieve Success
The term ‘startup’ often sounds exciting. You might imagine a hip culture of millennials sitting on bean bag chairs. But here’s the issue with startups – they’re everywhere. And sorry to say, but nobody cares about ...
10 Eye Opening Sales Statistics You Have to See to Believe
Today’s digital sales pros know that accurate data is the key to really outstanding results. As an inbound selling professional, you have plenty of room for creativity. It’s up to you to meet people, analyze their ...
14 Conflict Resolution Techniques All Service Reps Need to Know
Conflict is inevitable in customer service. Yet, many customer service reps are dropped into challenging situations with no formal conflict resolution techniques at their disposal.
Why Your Business Should Use Moz Local
If you have a brick and mortar business, you may have come across this common situation. A potential customer who luckily makes it to your store proceeds to annoyingly let you know they traveled across town back and ...
How to Plan and Pitch Your Employee Training Budget to Your COO
Talent development is an important part of creating new competitive advantages. A more skilled team can produce more work of higher quality no matter what industry you work in. The benefits go beyond a marginal ...
How to Deal With Coworkers Who Are Dropping the Ball on Service
According to Fortune, 93% of people who work on a team have at least one co-worker who doesn’t do a fair share of the work. That’s true even in high-performing teams – and you’ve probably experienced it.