Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Collaboration Tips for Web Designers and Developers
If you’re a designer, web developer, or even a project manager, I’m sure you’ve experienced the frustration of miscommunication between the UX designer and front-end web developer when working with an outside agency, ...
Is Your Website a Legal Liability?
It’s not often that news outlets for web development and celebrity gossip cover the same topic, but earlier this month it happened. The cause? Beyoncé and her company Parkwood Entertainment have ended up in the ...
9 Creative Ways to Fill Your Sales Pipeline This Month
Identifying and developing leads is the key to keeping your sales pipeline humming along. While inbound marketing does a tremendous amount of work keeping your pipeline healthy, inbound sales professionals have an ...
What Your Content Team Should Look Like in 2019
Are you building your content team – or bringing your content team to the next level in 2019? Many brands start with a simple content team: It consists of one person.
Paid Social Media: Which Platform Should You Use?
Remember when we used to say “BRB” to let people know we’d be right back online? We rarely say it anymore, and that’s because we practically live online. Between Facebook, LinkedIn, Twitter, Instagram, and YouTube, ...
These Tips Are the Anitidotes to Employee Engagement Issues
The verdict is in, and it’s not good: Employee disengagement is a global epidemic. That’s the conclusion of experts at Gallup, who have studied issues of employee engagement around the world, mapping out trends over ...
Nonprofit and Education: How Inbound Marketing Drives Success
Competition is heating up in the digital age, forcing organizations to be proactive in addressing their challenges. They can't afford to slow down their marketing efforts because it can really hurt their visibility. ...
10 Questions Every Marketing Manager Needs to Ask Their Content Team
If you want to know more than anyone else, learn how to ask the right questions. No one knows everything, so posing good questions is an essential skill. In many cases, people are glad to share what they know, but they ...
3 Things Every New Inbound Marketing Client Should Do
As a copywriter and content manager at Bluleadz, I’m always interested in finding ways to make the copywriting process easier for myself and my colleagues. The way to do this is to look at some of the biggest challenges ...
The Future of Bluleadz: Making the World More Inbound
When most people hear “inbound methodology,” they often think about inbound marketing. This is for good reason – the term inbound was first introduced in the context of marketing by Brian Halligan, CEO and co-founder of ...
2 Ways to Get HubSpot Site Search Up and Running
As the web continues to grow, search bars are becoming an expectation. Visitors are in a hurry. They don’t want to have to search for the content they’re looking for; they want it brought to them.
8 Things You Want Your Marketing Technology Solutions to Do in 2019
Marketing technology solutions really came into their own in 2018. As you read this, martech is doing more work than ever before. Thanks to the latest generation of marketing technology solutions, small teams are ...
Instagram Marketing 101 | Marketing Minute
Instagram is one of those marketing platforms that many companies use, but few get right. In fact, the most successful Instagram users are usually individuals, musicians, artists, and B2C companies. Instagram is tough ...
Effective Closing Techniques Every Salesperson Needs to Try
Closing is one of the most important moments in the customer relationship.
Interviewing Thought Leaders for Content? 6 Steps You Need to Follow
Most B2B companies want to be seen as thought leaders in their space. If you don’t clarify your vision for what thought leadership is, you may not be sure when you’ve reached it. Many people have differing ideas about ...
Be Less Boring: How to Write Blogs People Actually Want to Read
Blogging is a weird form of writing in a lot of ways. You’re trying to raise awareness about various topics in order to drive search traffic to a product or service, which means you’re kind of engaged in a sort of ...
6 Warning Signs Telling You It's Time to Conduct a Full Content Audit
You know about content, but do you know about content audits? A content audit is a comprehensive analysis of your web content.
The Must-Haves for Your Sales Enablement Content Strategy
Today’s digital marketers are responsible for developing content that attracts and converts leads. On top of that big job, they often work with sales pros to ensure content is on target for closing a final agreement. ...