Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
10 Ad Text Best Practices to Attract Your Audience (& Google Bots)
As marketers, we are constantly making strides to provide a better user experience and get more traction on all of our marketing efforts. Digital advertising with paid media is a way to get your ad in front of your ...
Do We Still Need Mockups for Website Designs?
Not too long ago, it was common practice to mock up pixel-perfect renders of every page of a website during a redesign. Hell, we still do full mockups ourselves. They certainly have their place, but the way we build ...
10 Ways Marketers Can Use FOMO to Their Advantage
FOMO – fear of missing out – is one of the most powerful forces guiding consumer behavior today. FOMO has always existed in one form or another, but today’s media environment concentrates it like nothing else. People ...
What Are the Best Times to Post on Social Media?
Social media is one of the best ways to quickly drive traffic to your website, grow your brand identity and highlight the unique content you're creating. So you're probably wondering, “what are the best times to post on ...
The Essentials of Content Research Every Marketer Needs
Content research is the foundation of the content creation process. Yet, if you ask most content marketers, they’ll tell you they never set out to create a repeatable content research process. After all, modern content ...
The Behind the Scenes Scoop to Rebranding & Relaunching the New Bluleadz
Today marks an exciting moment in the history of Bluleadz. After six months of hard work, we’re finally launching our new website in coordination with a complete rebranding of the company. It’s taken a lot of long days ...
How to Create Visually Appealing Content That Will Blow Your Mind
Visually appealing Web content is becoming more important than ever. The blog post is still the building block of a content marketing strategy, but visually-focused content outperforms text in virtually every situation: ...
5 Causes of Blogger’s Block (+ 10 Cures)
Of course you’ve heard of writer’s block. But bloggers feel the pain too. Whether you’re just musing on your own or writing for a client on any given topic, sometimes words can be terribly elusive.
5 Essential Tips to Master the Content Research Process
Anyone who writes about the same topic regularly has a lot of relevant facts right at their fingertips. For them, it might be easy to sit down and craft an insightful piece of content in as little as an hour or two. ...
Link Juice: What it Is & Why You'll Crave Some
Since the very beginning, the backlinks leading to a website have represented one of the most valuable currencies of the Web. Way back in the beginning, Google’s Sergey Brin and Larry Page built certain assumptions ...
The Psychology Behind Social Proof and Why it Works
Social proof is one of the most important aspects of marketing in the digital age. In fact, it’s one of the central elements of any form of persuasion, period.
15 Sales Quotes to Inspire Your Sales Reps
Sales can be a rewarding career for the right person, but you need to have a strong constitution to be successful over the long haul. Salespeople have to deal with a lot of negativity during the course of a day. For ...
10 Gmail Tips You Should Be Using for Your Business
With more than 1 billion monthly active users and one of the most robust business-focused suites in the industry, it’s no surprise Gmail has come to dominate commercial email. Everyone from one-person shops to Fortune ...
Freelance Vs. Agency: Pros & Cons for Hiring Designers
If you’re a start-up or mid-sized company looking to rebrand, get a new website designed and developed, or just looking to make some updates to an already existing website, you’ve probably asked yourself, should I hire ...
How To Effectively Use Storytelling in Marketing
In my last blog post, I covered the importance of storytelling in marketing. Now that I’ve covered the “why” aspect, it’s time to dive into the “how.” How do you tell not just a story, but the right story?
How To Craft the Perfect Core Values for Your Business
About 80% of Fortune 500 companies make their core values public. What do they know that other businesses don’t? Simply, value-driven organizations are more effective. Companies imbued from top to bottom with a sense of ...
12 Square Logo Examples That Will Help You Create a Better Logo
The psychology behind logo design is about much more than simply picking a strong font and the right color palette. Shapes can play a major role in how a logo is perceived. For example, circular shapes convey energy and ...
Revamp Your Business Strategies to Boost Your Growth
Growing a company is not easy. First, come up with a workable idea and then discover a profitable niche. From there you are required to define your target demographic and ensure you have something valuable you can send ...