Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
5 Easy Steps to Create the Best Follow Up Emails
If you’ve been reading some of our pieces about email marketing, you’ve heard us say it again and again: Following up with leads is the most important thing most sales teams can focus on.
15 of the Best Productivity Apps for Content Marketers
Content marketing professionals like you juggle a lot in your day. If you're not writing, you're strategizing, working with clients, or pulling reports to analyze previous campaigns. Then, you're writing again.
Is Interactive Web Design Necessary for My Business?
Interactive web design is simply designing websites where the user engages actively with the page. What active engagement looks like is different from site to site, but includes items such as clickable elements, videos ...
How to Build an Infectious Company Culture
Company culture is one of the most important factors that differentiates employers in today’s ultra-competitive job market. Skilled employees know that they’re in demand, and they know what they want: a culture that ...
How to Increase Your Inbound Leads In The Next 30 Days
Inbound leads are the fuel that keeps your business running, so why not target them as your metric for a focused “sprint” of process improvement this month? We have five ways you can see genuine growth in inbound leads ...
The Greatest Marketers of All Time & Why Their Advice Still Applies
In any field, the ones who thrive are those who stand on the shoulders of giants. As marketers, we have a powerful heritage to draw on. Yes, digital marketing is relatively new, and inbound marketing even more so. But ...
6 Crucial Sales Activities That Will Actually Increase Revenue
Sales activities can be intense, requiring fast thinking and careful listening – but when all is said and done, they are the catalyst that transforms warm leads into customers. The big question: How can you maximize ...
How Marketers Need to Be Utilizing LinkedIn Pulse Articles
LinkedIn Pulse has been around since 2013, but many marketers still aren’t using it. Or, if they are, they haven’t quite tapped into its full potential yet.
7 Key Factors to Creating a Great B2B Website
Your website is your digital storefront you present to the world. Many B2B businesses don’t offer a brick-and-mortar location people can visit, but they do offer an online version. The advantage of being on the internet ...
The Marketing Skills You Need to Stand Out to Employers
Looking for the top marketing skills to round out your portfolio or get a new job?
Bad Content Marketing Habits That Kill Lead Nurturing
Content marketers are the boots on the ground, driving results for the marketing strategy. But your efforts are only as good as your habits. How you approach your content every day makes a big impact on your short and ...
All You Need to Know About How to Disavow Links (And Why It Matters)
Today, we’re going to be discussing a mysterious and misunderstood topic: Disavowing links on Google.
The 2018 Digest of the Most Valuable Inbound Marketing Statistics
Inbound marketing consists of several moving parts, so it’s easy to fall behind. But the later you are to adopting inbound marketing best practices, the more opportunities you miss out on. You need stay in the loop of ...
Emotional Marketing: Why It Matters and How to Do It Right
We’ve all laughed, rolled our eyes, cried, and maybe even applauded during commercials. Why? Because those commercials hit us in the feels in unique ways.
Here's the Insider Scoop of the True Purpose of a Homepage
When we think of a website, we often think of aesthetics. “Oooh, we want something eye-catching and simple yet sleek and modern. Here’s what my competitors are doing. I want something that’s going to put theirs to ...
Quick Look: HubSpot's New Drag-and-Drop Email Builder
HubSpot recently launched a new email builder that can greatly reduce the effort it takes to have a nicely-designed custom email that looks good in all inboxes. The feature is currently in beta and is only available to ...
You Need to Know These Overlooked SEO Best Practices
Knowing the basics of on-page SEO is vital to the performance of your content. But if this is your only set of SEO best practices, you’re likely overlooking some amazing opportunities to drive organic traffic and build ...
The Best Marketing Podcasts That Will Make You a Better Marketer
Marketing is a discipline that is part art, part science, and always changing. Being an effective marketer requires constant study. You need to learn new techniques, learn about new channels, and experiment with various ...