Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Is It Safe to Buy Backlinks?
Backlinks – that is, the links back to your website from other websites – are the prime currency of the web. A lot has changed since Google first rolled out back in 1998, but one thing hasn’t: The more backlinks your ...
5 Practical Pinterest Uses for B2B Companies
Social media undeniably plays a valuable role in successful marketing for both B2C and B2B businesses. While many companies have well-adapted platforms like Facebook and Twitter in their marketing strategies, some have ...
The Pros And Cons You Need To Know About Inbound Marketing
Here at Bluleadz, it’s no secret that we stand for quality inbound marketing. Inbound is what your prospects expect – and what they love – whether they call it that or not. It gives them the power and flexibility to ...
15 Software Solutions Every Marketing Professional Should Try
In today’s digital marketing world, automation is the royal road to scalable campaigns and sustainable results. The right software is intuitive. It not only expands your capabilities and acts as an extension of your ...
New to Facebook Advertising? Follow These Important Tips
Welcome to the club! Facebook advertising can provide the significant boost your business or brand needs. Whether you’re expanding your audience, driving more traffic to your website, or promoting a specific sale or ...
20 Free Google Tools Marketers Need To Be Using
Google is the number one site for online search, but it's so much more! Whether you love them or hate them, Google offers a suite of free tools that are convenient to use and can help you develop your marketing ...
11 Marketing Ideas for Cost Conscious Small Business Owners
Inbound digital marketing is, by far and away, the best marketing opportunity around today. Still, inbound can rarely do it all for small businesses. It takes a serious commitment in time as well as the willingness to ...
20 Blog Ideas That Are Guaranteed to Be Popular
Blogging is an excellent way to improve your website's search engine ranking, build authority, engage with prospects, drive traffic, increase conversions and sales, and establish thought leadership within your industry. ...
5 Data-Backed Reasons Your Manufacturing Marketing Needs to Go Inbound
The manufacturing industry is highly competitive, and with more manufacturing companies using content marketing, it’s getting even more heated. According to a 2017 report from the Content Marketing Institute (CMI) and ...
How to Create a Marketing Resume That Stands Out
Everyone has a resume, but it remains one of the biggest mysteries in the working world. What is a resume? What is it really for? How can you make your marketing resume stand out?
Switching from Keywords to Pillar Pages and Topic Clusters
In the last article I wrote, I talked about how HubSpot removed their keywords tool and asked the question: “Are Keywords Dead?” Today, I’d like to talk about the new systems that are poised to replace keywords as the ...
6 Email Marketing KPIs You Need to Track (& The Impact They Have)
Email marketing is an incredibly versatile and useful part of your inbound marketing strategy. It’s the perfect solution for maintaining and building relationships before your prospects are ready to consider buying from ...
How to Deliver a Kick Ass Sales Demo to Impress Your Prospects
Mastering the art and science of the sales demo is one of the most important things you can do to make your sales team more successful. A good sales demo helps ensure that all your hard work pays off and launches your ...
How to Craft Attention Grabbing Headlines to Captivate Your Audience
When you write the headline and the last line of your blog post, you’ve done half the work. Why? Your headline is what actually determines whether most readers will, well, read. And in a world where most people skim, ...
6 of the Best Photoshop Alternatives Every Marketer Should Use
Photoshop has long been one of the mainstays of creativity in marketing, advertising, and publishing. But its cost, steep learning curve, and tendency to change radically has inspired many digital agencies to look ...
How to Liven Up Your Emails With Dynamic Content
The world is moving fast and people often get distracted. A simple email from their favorite brand is not enough anymore. They are looking for something interesting, engaging and simply, fun.
Time Management Tools Every Marketer Can Benefit From
Like most marketers, you probably feel like there are never enough hours in the day to be able to complete your work. There is always a client that needs something and your to-do list can often seem endless.
5 Color Palettes You Can’t Wait to Start Using
Let’s face it, we’ve all been stuck on color at some point or another. Whether you’re a designer working in Photoshop or an anti-tech savvy individual trying to make a simple brochure, I’m here to explain to you why ...