Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Email Marketing Stats and Tips to Guide Your 2018 Strategies
As email marketers, we want our every strategy to be data-driven and not actual guesswork. That's why we dedicate our time to check the statistics so that we would know what works and what's not worth trying.
3 Types of B2B Buyers & How to Win Them Over With Your Content
Many marketers and sales pros spend every day thinking about B2B buyers – but they may still find it difficult to understand where their prospective customers are really coming from.
How to Use Social Media Analytics If You're a Small Business Owner
Back in the day, most small businesses didn’t have big opportunities to grow their business through a promotion of any sort. An ad on a local radio station or a few hundred fliers were the most you could do on a low ...
What are the Most Important Video Stats to Focus On?
Utilizing video in your marketing strategy doesn't stop the second your uploads complete. To truly see results with video, you've got to follow up; analyze how well a given video is performing—and where it's hosted—and ...
26 Business Blogging Resources to Get Your Content Marketing Started
As various industries change, companies may find that their marketing efforts aren’t evolving with them and are falling behind, becoming ineffective. For the majority of the past decade, we have been in what is ...
12 Marketing Conferences You Should Be at in 2018
Marketing events are totally awesome. Marketing peeps, meeting and networking with other, like-minded, creative folks, great guest speakers and a chance to gain insight into the latest and greatest trends. Hey, not to ...
Which Paid Media Platform Should I Use to Promote My Campaign?
People often think that they can run all of their campaigns across all platforms. However, just because you can run your campaigns across all platforms doesn’t mean that you should.
8 Things a Website Audit Will Tell You About Your Company
In a recent post, we walked through the process of doing a complete website audit for your business or e-commerce website. An audit can give you plenty of useful insights into how your site serves your objectives and ...
Why BANT Is the Ultimate Sales Qualification Framework
Everyone wants to spend more time talking to qualified prospects and less time chasing down tire-kickers. Not only is it better for your business, it’s also best for unqualified leads when they find out fast your ...
The HubSpot Visual Builder vs. Coded Templates
When it comes to building a page template in HubSpot, there are two options: you can either build it using HubSpot’s easy-to-use Visual Builder or hand-code the template. Both options have pros and cons that should be ...
The Biggest Sales Trends of 2018
Not only are salespeople adapting to everchanging consumer purchasing habits, the tools and techniques they are using are also transforming to provide leads with more relevant and recommended products. Are your teams ...
How To Choose A Messaging App For Marketing [Infographic]
Instant messaging apps are truly on the rise. In recent years, messaging apps have evolved as platforms purely dedicated to communication into networks that can provide brands with extensive global reach.
10 Great LinkedIn Groups for Tech Companies
LinkedIn is a must join social network for every professional, no matter what industry. The site offers a number of benefits to users like the ability to search for and find talent, look for a new job, prospect for ...
5 Tips to Get Your Website Noticed
No matter what type of website you have, you’ve got stiff competition. That’s true even for the most specialized B2B enterprise. If you’re the only business that does what you do, you still have to contend with ...
Link Building Tips for Boosting Business Visibility
Can a website without links rank well? Of course not. So, when someone says that link building is dead, this means that they’ve failed to adapt to the ever-changing nature of this SEO technique.
20 Traits You Need to Have To Succeed In a Digital Marketing Role
Thinking about pursuing a career in digital marketing – or wondering how you can be even more successful in the role you’re already in?
How to Implement Site Search in HubSpot (& 3 Reasons Why You Should)
Is site search important? Absolutely! Factors like site usability, navigation usefulness and user intent are 3 important aspects of websites that you can simplify by implementing site search in an appropriate way.
8 Strategies to Better Onboard Your Customers
Customer churn is a real issue for many companies. Even creating a 1 percent difference in your churn numbers can create a 12 percent difference in the value of your company five years down the road.