Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
Link Building Tips for Boosting Business Visibility
Can a website without links rank well? Of course not. So, when someone says that link building is dead, this means that they’ve failed to adapt to the ever-changing nature of this SEO technique.
20 Traits You Need to Have To Succeed In a Digital Marketing Role
Thinking about pursuing a career in digital marketing – or wondering how you can be even more successful in the role you’re already in?
How to Implement Site Search in HubSpot (& 3 Reasons Why You Should)
Is site search important? Absolutely! Factors like site usability, navigation usefulness and user intent are 3 important aspects of websites that you can simplify by implementing site search in an appropriate way.
8 Strategies to Better Onboard Your Customers
Customer churn is a real issue for many companies. Even creating a 1 percent difference in your churn numbers can create a 12 percent difference in the value of your company five years down the road.
How To Write The Best Email Signature
When it comes to marketing, every touch point is important for establishing your brand, engaging with prospects and making an impression. One subtle, yet powerful touch point is your email signature. You probably write ...
Mastering Social Media Marketing: Lessons From 15 Brands
Today, if you're not on social media you may as well close your doors! It's a must have for driving sales, driving traffic to your website, and reaching the top talent when you're recruiting. The numbers are pretty ...
5 B2B Marketing Challenges (& How to Overcome Them)
Marketing to another business is not easy. Business heads know the tricks of the trade, making business to business marketing a top challenge for even the most seasoned marketers. Marketers face a variety of B2B ...
5 Inbound Marketing Best Practices You NEED to Implement
The inbound marketing megaphone has gotten clogged with voices over the years, and content has come in droves like a landfill tsunami coming for all of us. Consequently, it’s gotten harder and harder to distinguish your ...
How To Set Up Social Media Publishing in HubSpot
HubSpot's Social Publishing tool allows users and businesses to post directly to all of their social media channels—including Twitter, LinkedIn, Facebook, and Instagram—from directly within their HubSpot portals.
6 Ways to Consistently Crush Your Sales Goals
Are you crushing your sales goals? No matter how well you’re doing on sales goals right now, there’s always a chance to perform even better. To get there, though, you have to evaluate your situation, make changes, and ...
What is Google Quality Score, and How Can I Improve My Quality Score?
Anyone involved in PPC and digital advertising on Google must take into account their Google Quality Score. After all, this is the score that Google uses as a major factor in determining the overall cost of your ...
4 Ways to Crush Your Next Digital Marketing Interview
If you're looking for your dream digital marketing job the playing field is more competitive than ever before. As the digital landscape continues to evolve, employers are gaining more of an understanding of what can be ...
Retina Images in Email: How to Create Them the Easy Way
Let's face it: email design is like the Wild West—antiquated and untamed. Coding an email feels like taking a time machine back to the days before the Web Standards Project helped normalize web development. Not only do ...
How To Edit an Author Profile in HubSpot
If you're creating a company blog with multiple content authors, one essential step you should take is making sure you update all Author Profiles with current information. By this, I mean information abouttheir personal ...
15 Reasons Your Sales Team Is Losing Deals
Every sales pro thinks about a lost sale now and then. Sure, many people in sales work in fast-paced environments where the law of averages is on their side. If you contact 100 prospects a day, you might not spend much ...
5 HubSpot Hacks to Make Life a Bit Easier
When it comes to the HubSpot software, the product engineers have done a pretty good job of making the platform user friendly. With some guidance and training, new users are able to perform important marketing tasks ...
B2B Sales: How to Lay The Framework For a Successful 2018
Marketing and Sales should work together to reach tough targets. Believe it or not, this was once considered a crazy idea. As more enterprises buy in to the inbound marketing movement, they’re seeing the difference it ...
Features of HubSpot's Analytics Tools
Marketers in businesses new to HubSpot, whether they're switching from WordPress or any other CRM, often have to relearn the ropes inside their Marketing portal. If you're in that boat, then getting over the initial ...