Inbound Blog
The Bluleadz Blog
Applying HubSpot education to every aspect of your organization.
5 Things You Need to Do for Your Business on LinkedIn Immediately
When it comes to B2B sales, LinkedIn is the reigning king of social media.
Marketing Tips Inspired By Michael Scott
For anyone who has watched The Office (if you haven’t then you need to), you know that Michael Scott is one-of-a-kind. He is always doing things his own way and usually it doesn’t go very well. However, after binge ...
9 UX Design Strategies You Need to Integrate in 2018
There are approximately 7.6 billion people on the planet, and more and more of them are getting online. The world is large and impersonal. People often feel overlooked by companies. However, you have the opportunity to ...
5 Years in the Inbound Marketing World: What I’ve Learned
I recently had to do an interview about what it is like to be a “millennial leader.” The entire interview was very reflective and made me realize that I actually had just hit my five-year working anniversary in the ...
Link Building Tips Any Marketer Can Do
Every time there’s a big shift in search engine optimization, you can hear the same chorus: “Link building is dead!”
Why Guest Blogging Has To Be Part Of Your Marketing Strategy
In addition to social media and PPC, Content Marketing and Guest Blogging can be the key to becoming a household name.
The Best Social Media Marketing Tools to Promote Your Business
Social media marketing opens the world to your business. Whether you are looking to build the best bakery in your neighborhood or open markets overseas, we’ll help you decide on the best tools to optimize your social ...
Magical Marketing Lessons to Learn From Disney
When it comes to iconic American brands, none are bigger than Disney. With theme parks, movies, television and radio, not to mention products loved by children and adults around the world, they have defined family ...
3 Essential Video Pre-Production Tools
When getting ready for your business's next video, a little thought goes a long way. Booking time with your on-screen talent and getting the necessary equipment is only half the battle. The most productive video shoots ...
How to Make a Big Impact with Your Landing Pages
You can’t survive without a proper inbound marketing strategy, it’s just not feasible. Part of that strategy is deploying engaging, lead-generating landing pages. You can further improve their efficiency and impact by ...
How to Break Up Text on A Webpage: The Do's & Don'ts
Long attention spans are in short supply these days, and why wouldn't they be? Thanks to mobile devices and modern technology, most of the power is in the consumer's hands. They choose when, where and for how long they ...
6 SEO Problems Every Marketer Faces (& How to Fix Them)
Search engine optimization isn’t just about keywords anymore. With every new change in Google’s algorithm, SEO becomes less of a single process or skill and more of a comprehensive strategy. Successful SEO concepts need ...
9 Ways to Track Your Company / News Mentions
In today’s fast-paced media landscape, it’s essential to make sure you are getting all the info you can about your brand and how it’s being received. At any given time, there are sure to be both brand evangelists and ...
How To Create The Right B2B Messaging Strategy
Your B2B messaging strategy is the core of how your brand relates to your customers. However, many companies don’t have a defined messaging strategy. They try to get by with a menu of marketing tactics loosely wrapped ...
7 Tools to Test Your Website's Performance
Testing site performance is an important part of making sure you offer a great experience to your users. Not only that, but it also influences your ability to achieve top placement on SERPS.
31 Highly Clicked Call to Action Examples
The difference between a conversion and a bounce can be as simple as a creative Call-to-Action (CTA) button! Every aspect of your landing page is another opportunity to speak to your audience and get them to take action.
10 Sales KPIs You Should Monitor to Ensure Sustainable Growth
So much is said about data these days that it can be easy to overlook the most important thing about it: actually using it. While you're counting numbers and analyzing analytics, it can be hard to distinguish which are ...
4 Steps to Perfecting Your Online Marketing Strategy
In the past, online marketing was merely an option. It was an additional concern, not even a priority for most. But that’s no longer true, as we are in the age of a digital, online world.