Menu
Marketing
Marketing Insights
Earn attention. Generate leads.
What Is a Whitepaper? Everything You Need to Know About Writing One
Your content marketing strategy is instrumental to the success of your business. However, content strategies are composed of a wide variety of material formats, such as your blog, email marketing, and social profiles. ...
Social Media and SEO: Understanding Their Relationship in 2019
We all know SEO is essential for the success of businesses – search engine optimization is the core of powerful websites. Your position on Google SERPs can have a huge impact on the amount of organic traffic your ...
10 of the Best Technology Thought Leaders to Follow on LinkedIn
Technology is one of the biggest industries there is, making it an incredibly exciting field to work in. Research has reported that there are 11.8 million people employed in net tech in the U.S, with a whopping total of ...
Color Psychology: What It Is and How to Use It in Your Business
Marketing involves a myriad of different components, but many of them are centrally focused around the human experience. People make emotional connections with brands, so there are a lot of psychological elements that ...
Micro-Influencers: Who They Are and How to Find Them
In today’s day and age, social media rules the digital world, and influencers rule social media. Social influencers are just as popular and famous as traditional celebrities now, boasting millions of followers across ...
4 Tips for Using SEO on Your LinkedIn Company Page
Every company should have a lively LinkedIn company profile. As the go-to B2B professional networking hub, LinkedIn can play a big role in your company’s lead and prospecting endeavors, in addition to recruiting and ...
Link Shorteners: What You Need to Know (+7 Awesome Tools to Use)
If you’ve ever posted or shared something on the internet, you probably have at least a little experience with links. But for marketers, adding links is a common practice. Whether in blog posts, social shares, or ...
Thought Leaders in Manufacturing: 10 Companies and People to Know
Thought leaders in any industry deliver a ton of value to their audience. Manufacturing is no exception. The best of best in your industry established themselves as a successful professional in their area, and they ...
What Is Growth Hacking? Learn Why It Matters and How to Get Started Fast
No matter your job title, level of leadership, or department, every professional wants to drive revenue and fuel business growth as quickly as possible. And why wouldn’t they? Growth is one of the primary pillars of ...
Link Building Outreach: 5 Campaigns You Need to Drive Results
Marketers understand the value of high quality backlinks, from both the perspective of SEO and from the user experience. The bottom line with all linking strategy is determining how it will deliver the most value to ...
How to Fix Common Website Error Codes (and 5 Tools to Help)
If you’re not a developer (as many of us aren’t), you’re probably not well versed in how to fix those pesky HTTP error codes that pop up to ruin your users’ web experience. But it’s important to know how to troubleshoot ...
30 Surefire Ways to Increase Website Traffic (& Influence Revenue)
Increased website traffic is one of the biggest indicators that your business is on the path to success. But how do you drive traffic to your website? And more importantly, how do you make sure it’s the right traffic? ...
40 SEO Interview Questions to Help You Hire an Expert
No matter where your company is in terms of growth, you’re going to need SEO resources at some point. Tackling SEO can be costly, but more and more companies are investing the big bucks into it.
Why Buying Email Lists Is a Terrible Idea (+ 9 Things to Do Instead)
Email marketing is still a major strategy that marketing teams implement. And rightfully so. HubSpot found that over 6.69 billion email accounts still exist, and 5.6 billion of those existing are expected to be active, ...
10 Healthcare Thought Leaders You Should Follow on LinkedIn
First and foremost, it’s important to understand that the healthcare industry is composed of a wide expanse of subsections, including: Healthcare facilities (hospitals, clinics, ambulatory services, etc.) Medical ...
How to Create a Buyer Persona (+ Questions, Examples + Free Templates)
Inbound marketing is, more often than not, all about knowing how your ideal customers think. Having a solid grasp of who your customers are, what they want when they visit your website, and how they usually like to ...
How Much Does Google Analytics Cost? What You Need to Know
As all marketers know, analytics steer the ship in everything they do. Running marketing campaigns without analytics data is like steering that ship without a compass – you have absolutely no idea where you’re going and ...
14 Digital Marketing Interview Questions to Hire the Best Candidates
Getting the green light from your C-suite to build a marketing team for your company is always an exciting day. Your business is going to see some major growth from these new resources. But before you run off into the ...