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How to Develop a Unique Selling Proposition to Increase Revenue
When it comes to business, standing out among the crowd is incredibly difficult. Sorry to burst your bubble, but you’re not the only company offering your service or trying to sell a product. Everyone has a competitor – ...
Thought Leaders in Education: 10 You Need to Follow on LinkedIn
Why Follow Thought Leaders in Education? Thought leaders are those who excel in their profession and create and share content for educational and motivational purposes. Thought leaders within education generate ...
Digital Marketing for Nonprofits: How to Create a Strategy (+Examples)
In today’s day and age, digital marketing is the foundation of every company’s marketing engine. Initiatives like user friendly web design, SEO, blogging, social media, and such are all part of an effective digital ...
How Much Will it Cost to Make a Promotional Video for My Business?
In a busy digital world, video has become a major focus for marketers, and with good reason – people love videos. It is now the most preferred form of content, with 54 percent of consumers saying they want to see videos ...
Royalty Free Music: Everything You Need to Know + 10 Websites to Use
Video marketing is essential for building a successful business strategy. In addition to your marketing plans, sales videos are also an impactful way to amp up your sales process and foster better relationships with ...
How to Advertise on Social Media (w/ Benefits + Examples)
In today’s modern world of marketing, digital ad space is blowing up. Companies have started to shift farther and farther from traditional advertising efforts in favor of more popular digital strategies. And what’s the ...
Facebook Ad Targeting: Get Your Ads in Front of the Right Audience
It’s happened to everyone – you’re scrolling through Facebook, and all of a sudden, an ad pops up for something that you were just looking at earlier in the day. Witchcraft, right? Not exactly – you’ve just become a ...
Community Building Through Q&A Sites: What You Need to Know
The most successful businesses are built upon an important foundation – an engaged community. Building a community around your brand generates consistent, vibrant conversation throughout your target audience and thus ...
Analytics Data: Finally, Here's the True Value You Need to See
Analytics data provides an insight to the success of your marketing campaigns. However, data only becomes helpful if you actually invest time into it – without thorough analysis of your data, it remains relatively ...
Google Algorithm Updates: What You Need to Know [Updated 2019]
The world of SEO never remains the same, thanks to the ever-changing nature of Google’s algorithm. Every time an update rolls out, SEO experts and digital marketers scramble to see how their sites are affected and what ...
15 Blog Designs and Layouts to Drive Engagement (+ Tips)
A business blog is a great way to introduce prospects to your company and skill set. In fact, a 2016 study in the UK found that bloggers rank as the third most trustworthy source of information, following friends and ...
Content Marketing ROI: What It Is and How to Use It (Expert Roundup)
The content is king mentality stands the test of time if you can actually drive the results you need to fuel your business. This is where content marketing ROI comes in.
Entertainment Marketing: What It Is and How to Do It (+ Examples)
Game of Thrones found its victor. The Avengers assembled one last time. Star Wars fans eagerly await to visit the edge of the galaxy. 2019 is a big year for pop culture events, and we’ve seen some demonstrations of ...
25 Successful Co-Branding Examples That Drive Sales (+ Tips)
Co-branding and co-marketing are two advanced marketing strategies that center on creative collaboration with another company serving the same customers you do. These kinds of partnerships are helpful with fueling ...
Scarcity Marketing Works: 6 Tactics You Need to Try (+ Examples)
Before we get into scarcity marketing, we need to cover a basic economics lesson. Supply and demand. To put it simply, the law of supply and demand details the relationship between sellers and buyers – specifically, the ...
How Much Does SEO Cost? Finally, the Truth Is Exposed
SEO is an essential investment for every business aiming for success. But how much does SEO cost? It’s hard to know how much is too much to spend on SEO, and if you don’t do careful research, you might risk wasting ...
How to Develop the Best Social Media Marketing Plan: A Complete Guide
Why You Need a Social Media Strategy Developing a social media marketing strategy will benefit your business in a whole bunch of different ways. When you implement a social strategy, you’re delivering your content and ...
Buyer Persona Development and ROI: Everything You Need to Know
Inbound marketing is founded on one basic principle: deliver the right content to the right people at the right time. In order to nail this strategy, you have to carefully consider each of the three elements within it. ...
Get More Out of Your HubSpot
The HubSpot ecosystem's potential is practically limitless today, yet countless businesses only utilize a fraction of what the platform is truly capable of regarding tool utility, automation, data management, and so much more. Let our certified and accredited HubSpot experts dive in head-first to help you prioritize the highest-impact growth opportunities in your portal.
