Posted in Website Design. 12 min read
In today's online world, your website is often the first contact a customer will have with your brand. It's important to create a digital presence that accurately represents who you are, what you do, and why a prospective customer should choose your business over your competitors.
If you're business is IT, it's even more important to create a web presence that is current, cutting edge, and will instill the upmost confidence in any prospective client.
If you're thinking about updating your tech website, it's not a bad idea to look to the web for your inspiration. The following IT website examples will hopefully get your creative juices flowing and inspire you to design greatness!
20 Stellar IT Website Examples
NOTE: The first two IT website examples are for the same company (corporate site and cybersecurity division), but are a great example of continuity of brand identity using similar designs, but each having a different impact.
Align is a managed IT services company that offers innovative digital solutions to businesses like cybersecurity, managed IT, and data center solutions. Their website instills a sense of being on top of their game through the use of a stop-action homepage that cycles through the services they offer.
The design supports their brand message of creating infrastructure support and optimization services with its cutting edge design and excellent user experience. Information is easy to find, and concise without being wordy.
2. Align Cybersecurity
Yes, this is the same Align as mentioned above, but this is a separate website for their cybersecurity division. It warrants a mention as it mirrors many of the same design elements of their corporate site, but it clearly sends a different brand message for their cybersecurity business.
The imagery is darker, and more sinister, while offering a message of strength and confidence.
Rapidops is a software development company that develops digital products, platforms and experiences for their clients that engage users and scale on demand. The first time you see their homepage, you understand who that are and what they do.
With an interactive attention-grabbing banner and intelligent colored call to action buttons, their website is intuitive, user friendly and clearly identifies what they do. As a website designer, you can learn a lot from well organized sites like this one!
Cisco is a network solutions company with extensive product offerings that connect people, devices and networks. Their website offers a ton of information in an easy to navigate design that makes finding the information you need easy and fast.
Their homepage features easy access to the latest information on current company activities happening around the world. It's a great example of organizing complex information in an accessible way.
5. Intuit MINT
This is a great example of how to say a lot with few words and how images can strengthen your design. Mint is a free financial management app that helps you to track and pay bills, manage your credit score and set up budgets. The design is easy to digest, just like the app!
It's also a great example of how speed can make your site shine! Because the site is a clean design, it loads in under three seconds. We all know faster speed means a lower bounce rate, and better SERP ranking since page speed is a factor. When redesigning your website, remember speed is a major factor!
The VXchange website is a great example of the use of testimonials to build trust. Your initial view upon landing on their pages is an overview of their services that offers a quick way to get an overview of the company.
Scroll down and you're treated to a rotating series of customer testimonials that further defines who they are and what they do. It's one of the best IT website examples of the effective use of testimonials to build trust and establish authority.
7. Hewlett Packard Enterprise
HPE offers companies enterprise solutions for managing the cloud, including hybrid cloud, mobile and analytics. Their website is clear and concise in terms of information, keeping navigation broad.
Simple graphics help to get their service offerings across to visitors and Visible CTAs offer actionable links for more information. A well thought out design.
Insight offers smart, cutting-edge tech solutions to businesses worldwide. Using concise information followed by CTAs that are clearly visible, as you move through their website, navigation is intuitive.
Images show users working on the products they offer subtly connecting the user experience to the company. This site clearly defines the benefits of working with them.
TechData's homepage is a perfect example of using a simple uncluttered interface to draw visitors deeper into the site. With several simple headlines that cycle and a CTA to “Learn More” they initial homepage message is simple and direct.
As you navigate through the site, the subsequent pages offer more in-depth information as you “learn” the TechData story. This is one of the better IT website examples of how to deliver complex information in an easily digestible manner.
VMware is a cloud host provider offering software as a service (SaaS). Their website features news about product releases and updates, upcoming conferences and a great user experience with easy navigation and search.
A great example of establishing authority and providing thought leadership through information sharing.
DocuSign offers options to help your office go paperless. Their homepage includes a really great app for calculating the savings your office can reap from going paperless, and with a fun twist, how many trees you'l save in the process.
This is a great way to establish relevance and show your product's value in an easy to understand way.
Collaboration and centralization of information are what DropBox offers it's clients. With a minimalist homepage design featuring a headline that establishes value immediately, and a CTA to “Sign up for Free” it's a simple approach that offers immediate value and establishes who DropBox is and what they do.
Business management is what drives ConnectWise. They offer business management solutions and customer service support for other technology businesses that improve the efficiency of their clients business.
With over 160 tools, their website clearly shows their offerings and is easy to navigate. By putting services front and center, visitors can quickly determine if there is value in their products.
Cloud based data backup, storage and disaster are critical in today's online world. DropSuite offers innovative solutions. Their website relies on simple design and offers key information in an opening slide show that offers visitors an immediate understanding of who they are, what they do and why you should utilize their services.
With a simple uncluttered design it's one of the better IT website examples showing how negative space can draw the eye to important information and CTAs.
skykick offers companies that provide IT services a powerful suite of management tools to help them migrate, manage and backup their customers on the cloud.
The website features the logos of their many clients which is an excellent way to establish trust and authority. Include customer logos, and testimonials is an excellent strategy showing value.
16. Workspace 365
With a growing number of companies relying on mobile workers or telecommuters, collaboration solutions are critical. Workspace 365 offers businesses a cloud based workspace making collaboration easier for any sized business.
Their homepage is a great example of the effective use of video. Their 2 minute explainer video gives you the complete tour of their product.
Axient offers disaster recovery services and their website is the perfect example of using lead generators to convert visitors. When you visit their website, you're greeted by a scrolling slide show that offers premium content, a signup for an informative webinar, and an explainer video.
This cloud based encryption service allows you to send secure encrypted email, encrypt files up to 5 gigs, and offers real time tracking all from your mailbox.
Their website features business oriented images that immediately convey a sense of professionalism and trust. The text used is concise and simple giving you an immediate understanding of their services.
19. Dun & Bradstreet
The Dun and Bradstreet website is a great example of using minimalist design and limited text to convey a message.
The homepage clearly displays their logo and phone number, along with a search option, contact button and online live chat options making it easy to get in touch. It's basically a invitation to engage.
PandaDoc's website design is a great example of the use of negative space and color. The headline clearly states the value proposition for the company “send proposals and quotes in minutes” and is green, which is a symbolic representation of money – the money you'll make streamlining your new business process using their product.
The homepage CTAs are clear and concise - “Start a Trial” or “Request a Demo.” There's also a live customer service button that you can click to get immediate information about their product.
These twenty IT website examples all share some similarities. They are all clear, concise and brand focused. The designs feature plenty of negative space to keep the important information front and center and they all use strong imagery to support their brand identity.
All twenty of these examples are effective at delivering their message in an engaging, user friendly way and can serve as inspiration as you create your own brand identity.
Whether it's through the use of video, strategic placement of CTAs, using multiple lead generators, or prominently displaying corporate identifiers and contact information, these 20 websites offer users easy fast access to the information they're seeking and work to draw visitors deeper by creating an engaging user experience.