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Are You Ready for Boss's Day? Check Out These 8 Gift Ideas
Boss's Day is a celebration of employer leadership all over the country. Each year, people celebrate the day on October 16th. If the appointed date falls on a non-working day, the holiday gets recognized on the next ...
How to Take Customer Feedback Well
You've poured your heart and soul into building a business you can be proud of when someone slams you with an online review that makes your palms sweat and your temper soar. Let's face it, customer feedback isn't always ...
Tech Trouble: The Long-Term Health Effects From Technology Usage
In the last 10 years, technology has become such a big part of our lives that we barely think about how many times a day we use it in some form or another.
11 Traits of a Successful Marketing Campaign
The average business spends a good chunk of money on marketing. However, some campaigns are more successful than others, and the last thing anyone wants is to waste efforts — or money! What are the qualities that make ...
What Makes a Great Landing Page? Dos and Don'ts to Know
So, you just released an awesome new offer on your website – a new ebook, whitepaper, guide, etc. Now, you’ve got to get the people to click through, convert, and get it for themselves. But how can you make sure that ...
6 Powerful Reasons Why Email Marketing Still Crushes Expectations
Email was one of the first forms of online marketing, but the internet has changed drastically from the 1990s through today. You might wonder if there is any reason to still send out emails when most people flock to ...
Why Real-Time Data Increases Customer Experience
The entire world of business has shifted into a customer-centric mode, where audiences and regular customers influence much of what’s happening behind the scenes. It’s all about improving the general customer experience ...
How to Improve Your Contact Form In a Day
Think about how many hours you've spent building and perfecting your website and marketing message. Your goal is to drive traffic to your site so you can collect leads and gain new customers.
9 Essentials to Keep In Mind When You're Creating a Company Video
Videos have become more and more popular. They appear on websites, social media, and even in email marketing. And there's a good reason companies are using videos more. Around one-third of all online activity is video ...
9 Simple Tips We Learned From These Awesome Landing Page Examples
Your landing page has to accomplish a lot of different tasks. Not only does it need to grab the user's attention, but it must convert into sales if you want your site to be a success. The average B2B company, for ...
9 Web Design Theories You Need to Know for 2019
If you want your web design to be current and cutting edge, you need to stay up on the trends that are most popular in any given year.
Is Interactive Web Design Necessary for My Business?
Interactive web design is simply designing websites where the user engages actively with the page. What active engagement looks like is different from site to site, but includes items such as clickable elements, videos ...
7 Key Factors to Creating a Great B2B Website
Your website is your digital storefront you present to the world. Many B2B businesses don’t offer a brick-and-mortar location people can visit, but they do offer an online version. The advantage of being on the internet ...
How to Give Back to Your Community and Boost Your Brand Awareness
Community responsibility is something everyone should participate in, including businesses. Although giving back to your community does boost your brand awareness, it also shows you care about the people around you and ...
Why Transparency Leads to Profit
When consumers know you’re trustworthy, they show a preference for your business. When employees know you mean what you say and stand for something good, you’ll earn their respect and loyalty. Transparency isn’t always ...
How to Land Better Conversions Through Your Nav Bar
You can drive all the traffic in the world to your website, but if those site visitors aren’t converting into customers, then your efforts are for naught. The navigation bar itself reduces your overall conversion rate ...
Why Your Customers Want More than a Form On The Contact Page
When you’re looking at your site analytics, do a lot of your visitors land on your contact page but fail to follow through? If so, then you may need to tweak your Contact Us page on your site. The goal is to gain a lead ...
9 Clever Web Designs to Inspire a Creative Block
It happens in the life of nearly every creative at some point – a block. Whether you’re overworked and under-inspired, or there are outside stresses at play, if you can’t come up with anything new, look to the world ...